The Tragedy Of The Holocaust - 945 Words

Since the terrorist attack on Paris, to the natural disasters in Haiti; there have been a variety of tragic events that have occurred throughout history across the world. Perhaps one main tragedy that leaves people feeling baffled is the Holocaust. Eric Lichtblau described the Holocaust in his article, The Holocaust Just Got More Shocking, as a genocide in which Adolf Hitler’s Nazi Germany and its associates killed approximately six million Jewish people because the Nazis believed that exterminating the Jewish people was justified. They believed this for the reason that Jewish people were not only a â€Å"low† and â€Å"evil† race, but were affecting the lives of the Germans negatively and blamed them for all the social and economic problems in Germany (Lichtblau). The puzzling part is what would make an authoritative figure, such as Adolf Hitler; do such an atrocious thing to a group of people? Social psychologist Stanley Milgram’s experiment on obedienc e to authority in 1963 analyzed what makes people obedient to an authority. Milgram’s experiment found that factors such as the authority figure, the use of deception and the agentic state of the person can further explain why people obeyed Hitler to the point that induced the Holocaust. Eric Gill, a professor at the St. Thomas University, wrote an article titled, What is Autocratic Leadership? Gill’s article described that promptly after Adolf Hitler became chancellor of Germany in January of 1933, Socialists, Communists, tradeShow MoreRelatedThe Tragedy Of The Holocaust1708 Words   |  7 PagesThe Holocaust is, by definition, a tragedy. HaShoah, the Hebrew word for the Holocaust, translates to â€Å"the catastrophe.† The very notion of humor during the Holocaust may seem incongruous, appalling, and wildly inappropriate. Tragedy is seen as serious, while comedy is typically lighthearted in nature. However, there is precedence for ‘comic relief,’ the presence of humor in tragedy with the desired effect to relieve tension. Frequently, comic relief is used so that tragedy does not overshadow usRead MoreThe Tragedy Of The Holocaust1599 Words   |  7 Pagesassigned Adolf Hitler as their chancellor. Once Hitler had finally reached power he set out to complete one goal, create a Greater Germany free from the Jews (â€Å"The reasons for the Holocaust,† 2009). This tragedy is known today as, â€Å"The Holocaust,† that explains the terrors of our histories past. The face of the Holocaust, master of death, and leader of Germany; Adolf Hitler the most deceitful, powerful, well spoken, and intelligent person that acted as the key to this mass murder. According to a researchRead MoreThe Tragedy Of The Holocaust922 Words   |  4 PagesFrom the terrorist attack on Paris, to the natural disasters in Haiti; there have been a variety of tragic events that have occurred throughout history across the world. Perhaps one main t ragedy that leaves people feeling baffled is the Holocaust. Eric Lichtblau described the Holocaust in his article, The Holocaust Just Got More Shocking, as a genocide in which Adolf Hitler’s Nazi Germany and its associates killed around six million Jewish people because the Nazis believed that exterminating the JewishRead MoreThe Tragedy Of The Holocaust1063 Words   |  5 Pagesreligious family and a tough culture surrounding him, the Holocaust effected his life to the extreme but along with all his suffering and the tragedies in his life the Holocaust did not take him. He stuck by his believes and made it out alive. Born in Vilna with pride, it gave an eminent name to the Jewish people. He has four sisters, Rachel, Sonia, Doba and _. Also his mother and father, nephews and nieces. All but Rachel and he died of the Holocaust. In Vilna the Jews lived on one side of the street andRead MoreThe Tragedy Of The Holocaust1540 Words   |  7 Pagesdiverse in the cause; it is the indifference and ruthlessness that an individual portrays. This sort of behavior accommodates society and encourages people to accept and follow its routine and principles, such as the events that took place during the Holocaust. During the time period of 1933 to 1945, Adolf Hitler, an Austrian World War I veteran, decided to partake in twisted behavior. Hitler believed that in order to do his nation justice, the nation needed an ethnic cleansing. This ethnic cleansingRead MoreThe Tragedy Of The Holocaust3499 Words   |  14 Pageshowever, the holocaust seems to be the huge adversity to overcome. The holocaust has taught the s ociety many things; although the world has not exactly learned from the experiences entirely. The holocaust is a learning experience still today, so that this generation will not repeat the same drastic measures. Many people today seem to think that the holocaust never happened; in spite of this, there are those that disagree. I have had the opportunity to listen to a firsthand account of the tragedy that happenedRead MoreThe Tragedy Of The Holocaust1415 Words   |  6 PagesPrior to the holocaust, however, he exhibits none of these characteristics. He was kind, wealthy, and uncommonly resourceful, and his marriage to Anja was filled with compassion, intimacy, and love. Where now Vladek is now stubborn, irritable, and almost comically stingy with his money. His experiences in the Holocaust undoubtedly played a role in these dramatic personality changes. It wasn’t until the war started that Vladek got a little more precautious about a few things. Whenever a bad thingRead Mor eThe Tragedy Of The Holocaust Essay1118 Words   |  5 PagesWithin the era of 1933 to 1945, races struggled through times of gloom, torment and hopelessness. The Holocaust was hard on numerous people, with little survivors and still influences individuals present lives today. The majority of the anguish was brought about as a result of one man’s conviction, that had the capacity to impact a whole nation. The holocaust was a genocide that was exclusively centered around hatred found in Germany. Propaganda was one of the main causes, which conditioned the peopleRead MoreThe Tragedy Of The Holocaust1034 Words   |  5 PagesIn every moment, people make choices that impact society, continually shaping history. During the Holocaust, when the Nazi Party incarcerated millions of Jews, ordinary European citizens and their everyday decisions and shaped history through an amass of cause and effects. Their decisions were greatly influenced by their understanding of the universe of ob ligation, which sociologist Helen Fein defines as â€Å"the circle of individuals and groups ‘toward whom obligations are owed, to whom rules applyRead MoreThe Tragedy Of The Holocaust1970 Words   |  8 PagesThe Holocaust, 9/11, wars and assassinations are common events that come to mind when thinking about history. These events tend to make people think that mankind is evil and will always choose to be evil. However, when looking at the people behind the evil doings, are they really killing for a selfish reason? Mankind will always do good for their nation, no matter the cost. While most powerful leaders end up hurting many people, they either have good intentions behind the mask of people suffering

Gender Inequalities And Gender Inequality - 1791 Words

Gender inequalities have been around since the beginning of time, and it has been a long and bumpy road to achieve the amount of equality that we have today. Still everyday women have the risk of being discriminated against for simply being women. Depending on where these women live, what the predominate culture in the area is, and the amount of education that is allowed affects their risk of being discriminated against and the severity of the act itself. Discrimination can be displayed in forms such as segregation, wage gap, harassment and many more. Abusive practices, against women happen daily and can be justified through cultural practices but never can justify depriving a person’s basic human rights. Many cultures carry some sort of female discrimination inside of their rudimentary values ranging from a girl’s access to education to a woman’s right to drive or even be considered a citizen within her own state. In contrast, these cultural practices many times are not seen as harsh gender inequality to some women of such culture. Many of these practices haven’t taken place for thousands of years and are no longer seen as discriminatory, but as general everyday events that should be practiced to maintain a healthy balance in her own culture. Every year 63 million girls are denied their right of basic education to inform them on the harsh inequalities that take place inside their everyday life. The women who are educated rarely are allowed to voice any opinion or fightShow MoreRelatedGender Equality And Gender Inequality979 Words   |  4 Pages Throughout the past few decades, the gender inequality discourse have became a dominant feature of international, national and local policy debate on the subject of economic development. This policy concern has emerged as an area of scholarly research which seeks to show that improving gender equity leads to economic growth. Gender Inequality in Australia: According to the data published by Australian Bureau of Statistics in May 2015, the full time average earnings of women is $284.20 or 17.9%Read MoreGender Inequality Within The World1088 Words   |  5 PagesToday most children in the United States attend classes where gender equality exists. Students have classes in which both boys and girls are treated equally and are friends with one another and that is all that they have ever known. However, this is not always the case in every country. As of 2015, 53% of the children who are not attending school throughout the world are female (11 Facts About...). Gender inequality is an important issue that needs to be focused on and fixed throughout the worldRead MoreEffect of Gender Inequality on Economic Status1324 Words   |  5 Pagesand their empowerment has always been one of controversy. Even though the United States and many other countries have made great strides in gender equality, men and women are still not equal. Although this p roblem is beginning to disappear in many countries, it was once much more significant. The United States, a country with one of the world’s smallest gender gaps, used to be one of its worst offenders. Prior to World War 2, women were rarely seen in the workforce with minor exceptions. As a resultRead MoreThe Correlation between Poverty and Gender Inequality1211 Words   |  5 Pages Topic: Poverty and Inequality Key Question: To what extent do poverty and gender inequality affect each other? INTRODUCTION: Gender equality, women’s empowerment and good standard of living (financial stability) are important in their own rights. Today gender inequality is not only a cause of women’s poverty but also a barrier to tackling general poverty.Gender inequality impacts on whether women can benefit from development. Unequal distributionRead MoreGender Inequality : Women s Empowerment2907 Words   |  12 PagesINTRODUCTION Gender determines the socially constructed roles, behaviors, activities, and attributes that a society deems appropriate based on one’s gender identification. Being a man or woman shapes one’s roles in society, whether in the labor market or among a family. These roles are dynamic and vary by society. Gender inequality can exist when gender roles support established injustices between men and women. Women are more susceptible to and are disproportionately affected by such inequalities (1). ToRead MoreEssay Changing Perspective on Gender Inequalities in Schools678 Words   |  3 PagesChanging Perspective on Gender Inequalities in Schools Gender equality is a broad topic with many different angles that can be examined. For my part in this project I chose to research the changing perspective on gender inequalities in schools. I wanted to find out what people really felt about the fairness of their education, and whether they really felt they had been shortchanged in the learning process because of their sex. My results were generally what I had expected to find, thoughRead MoreAnalysis of Relationship Between Modes of Production and Gender Inequality1320 Words   |  6 PagesAnalysis of Relationship Between Modes of Production and Gender Inequality Amongst societies, there is a great variety of means of survival, all of which are dependent upon factors influencing the community—geographical location and structure of authority, to name a few. Such factors and the community’s ways of survival create the underlying basis of other complex issues, including the relationship between the sexes. Many anthropological papers that concentrate on the modes of production of specificRead MoreGender Inequality : An Ordinal Hierarchy Between Men And Women2498 Words   |  10 PagesGender equality has always been a prominent and complex subject in society, ‘a hotly contested concept [as] the precise meaning remains subject to continuous change and, as a result, to political struggle’, (Ridgeway, 2011: Preface). Ridgeway (2011: 3) defines gender inequality as ‘an ordinal hierarchy between men and women in material resources, power, and status’. Despite the considerable progress that has been made over the past decades, ‘a pattern of gender hierarchy has remained in which menRead MoreTackling Gender Inequality Raising Pupil Achievement By Christine Forde1426 Words   |  6 PagesIn a society that claims to strive for gender-equality, would it be possible to apply measures in order to put to an end the mutual exclusion created by both genders from a young age? In her book Tackling Gender Inequality Raising Pupil Achievement, Christine Forde analyzes and critiques the policy and strategies implemented to tackle gender inequality. Forde’s work is still relevant to today’s society as it deals with issues such as the ‘underachievement’ of boys making it a perfect text to studyRead MoreGender Inequality And The Corporate World : How Do You Feel About Women Holding Higher Positions Within Corporations?1516 Words   |  7 PagesGender Inequality in the Corporate World How do you feel about women holding higher positions within corporations? In today’s society, there are several inequalities between women and men. These inequalities between women and men have been around since the beginning of time and will always be a factor. Gender inequality can be seen in many different ways across our society today. One major area that this inequality can be seen is in the workforce. There are many women who have jobs in today’s

What It Means to Be a Pastor Free Essays

â€Å"Do not remember the former things, or consider the things of old. I am doing a new thing; now it springs forth, do you not perceive it? † says the LORD in Isaiah 43:18-19(Holy Bible, KJV). Though these words were written thousands of years ago, they speak anew for being a pastor today. We will write a custom essay sample on What It Means to Be a Pastor or any similar topic only for you Order Now How does a person know if they are called to be a pastor? How does a person know what God is calling them to do? Why is it important to consider carefully and prayerfully one’s call, especially a call to be a pastor? I am convinced that to enter pastoral ministry without God’s call is one of the greatest deceptions of the devil. This is so because the one who is deceived and drawn into pastoral ministry apart from God’s call will not be as effective, because it takes a special anointing, and a closer relationship with God to be a pastor, but worse, the one who ventures into ministry for the wrong reasons will be powerless to prevent the desecration of God’s holy name. Here are some questions to consider for those who may be in the feeling stage of considering their call. Why is it important to consider carefully and prayerfully one’s call, especially a call to be a pastor? The non-called pastor, the non-called person in any position, is one of Satan’s most effective weapons. (See 1 Timothy 4; 2 Timothy 3-4; 2 Peter 2; Jude; and Revelation 2-3). Spiritual leadership requires the ability to listen, to respond to, and to effectively communicate God’s desire and will for a congregation Ministry is not only teaching, or being in view of congregation, but it is above all serving. It is shepherding, discipline. It is running to the hospital to sit at the beside of the sick and doing so at any time of night or day. In today’s economic times, we all have one way or another faced some difficult times, and instead of drawing closer to God, there seems to be a collective turning away from God. . According to the Western Recorder August 3, 2010 issue, the average salary for a full time Southern Baptist Pastor is $55,829; while the average pay package for a full time Southern Baptist pastor is $66,275. I don’t know about you, but these amounts sound insanely high to me. I figured that pastors made about $10,000 less than this; I make almost $28,000 less than this (God takes care of us). (http://sbcvoices. com/what-is-the-average-pay-for-a-full-time-southern-baptist-pastor-or-staff-member/#sthash. grh71N84. dpuf) Being a pastor will require a lot of your time and a whole lot of sacrifice, your wife and children will miss you every time you step out to minister and you will constantly be reminded of the cost of such a venture. Being a pastor is a continuous sacrifice, there will be times you have to choose between your ministry and your personal life, when the phone rings in the wee hours of the morning and you have to deal with your wife going through the house, cussing the dog and kicking the cat because the members don’t seem to respect the house, but you must go because the will of God must be done. Being a pastor is not something you can be trained to do, because to pastor you must have a love for God’s people. There is no other job or position in which people allow you into living rooms, hospital rooms and often the darkest places of their lives, there are very few jobs that require the amount of love and compassion it takes to truly and effectively care for God’s people, to whom much is given, much is required. How to cite What It Means to Be a Pastor, Papers

Music of Israel Essay Example For Students

Music of Israel Essay Through the evolution of Army bands and the Israeli Song Festival, changes began to occur within the Israeli society. The military establishment in Israel, and the role of the military in Israeli culture have been influential on Israeli music. Between the sasss and sasss the legato taxation dominated the field of Israeli popular music. The legato taxation were entertainment groups put together by different army groups. These groups included enlisted soldiers with talent or performing experience hat toured bases and field positions to entertain the troops. The young people who contributed to the legato made sure to bring in the latest trending styles, fashionable genres, and practices from Western popular music. In the sasss members and musicians wanted to incorporate rock n roll into their music, which lead to the dilemma that importing music was inauthentic. The members of the legato then wish to open up to global trends, turning Israel into a pop culture society. The Israeli Song festivals were the most well known song contest in Israel. The purpose of these festivals was to promote the writing of original Hebrew songs, with emphasis in both music and lyrics. Performers who participated in the Israel song festival would compete with one another and be Judged by the public. The festival was viewed as a partial failure because it became more of a competition. The partial success was that music was still being produced. The Army Bands and Israeli Song festivals cased a social change which made the people in the society adapt to new music. A lot of the music was created themselves but was influenced by the new pop culture.

Canada`s Health Care and Social Assistance Essay Example Essay Example

Canada`s Health Care and Social Assistance Essay Example Paper Canada`s Health Care and Social Assistance Essay Introduction Health care and Social assistance is a sector in Canada which contains establishments engaged mainly in granting health care by diagnosis and treatment, offering residential care for the reasons of medical and social, and offering social assistance to those who are in need. Such assistance includes counseling, welfare, child protection, community housing and food services, child care and vocational rehabilitation. The Health Care and Social Assistance in Canada is comprised of Ambulatory Health Care Services (NAICS 621), Hospitals (NAICS 622), Nursing and Residential Care Facilities (NAICS 623) and Social Assistance (NAICS 624). The size of health care and social assistance in GDP is constantly increasing. In December 2005 the size of GDP is 60,894 in November 2006. Its size rose to 62,106 and continued to rise in December 2006 to 62,256. However, comparing it with the 1990 share of GDP, it fell to nearly 8%. Unlike the share of GDP, employment has grown faster. Employment is more co nsistently increasing for Health Care and Social Assistance industry. In the year 2002 it has 1,617.3 employees then rose in 2003 with 1,679.2 employees. In 2004 it rose with 1,733.4 and kept rising till 2006 with 1,785.5. In hospitals, over 34% are employed in this industry while offices for doctors and surgeons, labs, and other practitioners’ offices like chiropractors, optometrists, and physiotherapists are offering 27% of the personnel. Canada`s Health Care and Social Assistance Essay Body Paragraphs For social assistance, 22% work at agencies and organizations providing the services. These include homecare, foster care, welfare, support groups, and others and 17% are employed for nursing homes and the like. CANADA’S HEALTH CARE Canada’s Health Care System, often called as â€Å"medicare† is designed to make sure that all residents are given reasonable access to hospitals and services of physicians. It is provided on a prepaid basis. Canada has a national program that encompasses 13 health insurance plans interconnecting provinces and territories. The principles that govern Canada’s health care system are indicative of the fundamental values of equity and solidarity in Canada. The federal and provincial-territorial governments share roles and responsibilities. â€Å"Under the Canada Health Act (CHA), our federal health insurance legislation, criteria and conditions are specified that must be satisfied by the provincial and territorial health care insu rance plans in order for them to qualify for their full share of the federal cash contribution, available under the Canada Health Transfer (CHT). Provincial and territorial governments are responsible for the management, organization and delivery of health services for their residents.† (2007) Several years ago, a consensus had come forward on an agenda to renew the health care in Canada. This is to ensure that the people in Canada have access to the health care that they need. One of the concerns to renew Canada’s health care is to reduce wait times and to improve access. Come March 31, 2007 reductions in wait times should be achieved in priority areas like cancer, sight restoration, heart, etc. The wait time reduction fund will increase existing investments in provinces and territories. The fund is also to be used mainly for training, hiring additional health professionals, clear backlogs, expansion of ambulatory and community care programs. Another concern is to have a strategic health human resource action plan. More health care professionals are needed. To make sure that there is an adequate supply of health care professionals, it is important to increase work on health human resources action plans which puts up on current work in the division of labor relations, training on interdisciplinary, post-secondary education investments and credentialing health professionals. A very important part of the contemporary and built-in health care is Home care. It is recognized and acknowledged that services supplied in homes are more appropriate and economical than hospital care. It is more convenient that access to Home care services are improved as it will also improve the quality of life for those who need it. Moreover, utilizing the services of home care will help reduce the wait time in acute hospitals. Some concerns also include primary care reform; access to care in the north; national pharmaceuticals strategy; prevention, promotion and public hea lth; health innovation; accountability and reporting to citizens; and dispute avoidance and resolution which are also now being taken care of by the government of Canada. CANADA’S SOCIAL ASSISTANCE In Canada, social assistance refers to benefits which are income-related or means-tested and are available to those whose incomes are insufficient to keep a minimum standard of living in the absence additional support. Each province and territory is responsible for designing, administering and delivering its own program to people with insufficient resources. Through this, people who apply undergo a needs test to make them eligible of the assistance. This test take into account the assets and income of the applicant including his basic needs which include clothing, food, shelter, utilities, and personal necessities and needs and everything which is inclusive in the definition in provincial legislation. Eligibility requirements are also categorized for those who apply. For the regist ered Indians Department of Indian Affairs and Northern Development is the one responsible for providing social assistance. There are main conditions in order to be entitled to social assistance which vary from province to province. It is then decided if these conditions are met after the needs test is done. Generally, need is the only requirement to be eligible with social assistance. One condition is Financial Eligibility. During the needs test, the household’s financial resources are compared with the person’s needs. However, assistance should not be over the allowable cost set aside by the government per person/household. Another condition is Administrative Eligibility. To establish the applicants initial eligibility a basic administrative requirements should be completed. One more condition is Categorical Eligibility. Other than financial needs, applicants’ reasons for assistance vary and they are categorized according to it. Assistance payments can also be portable wherein they can receive assistance while they are in another province or country. However, this does not happen in any case. Portability occurs only if the person has a valid reason like education program. When the client relocates to another province, he should apply for assistance in that province which subjects him to eligibility requirements again. There are a number of evaluations in social assistance which are intended for the re-entry to the labor force, thus, eventually makes them financially independent. This includes a broad range of employment support programs and services. FORECAST Health Care and Social Assistance is now experiencing a major change in terms of services. Taking into consideration the long waiting list for surgery, hospital bed shortages, overcrowded emergency rooms, and funds reduction it is most likely to continue through years. Thus debates were formed about ways of paying the costs. It has been seen that the need for health care and social a ssistance is not a variable issue. Whether the economy grows or falls, people still get sick and enjoy their social assistance benefits. Employment, on the other hand, for this industry will continue to grow, in fact, a little faster by 2014 while the share of total GDP suppose to rise to 9%. It is therefore one sector where a need for employees will possibly increase rather than fall. REFERENCES Health Care Social Assistance . Retrieved March 20, 2007, from A Guide to BC Economy and Labour Market Web site: http://www.guidetobceconomy.org/major_industries/health_care.htm#1 (2002, October). Volume Six: Recommendations for Reform. Retrieved March 20, 2007, from The Health of Canadians – The Federal Role Web site: =http://www.parl.gc.ca/37/2/parlbus/commbus/senate/com-e/soci-e/rep-e/repoct02vol6highlights-e.htm data-wpel-link=external rel=nofollow>http://www.parl.gc.ca/37/2/parlbus/commbus/senate/com-e/soci-e/rep-e/repoct02vol6highlights-e.htm (2007, March 2). Gross domestic pr oduct at basic prices by industry (monthly) . Retrieved March 20, 2007, from Statistics Canada, Canada’s National Statistical Agency Web site: http://www40.statcan.ca/l01/cst01/gdps04a.htm (2007, January 25). Canada’s Health Care System (Medicare). Retrieved March 20, 2007, from Health Care System Web site: =http://www.hc-sc.gc.ca/hcs-sss/medi-assur/index_e.html data-wpel-link=external rel=nofollow>http://www.hc-sc.gc.ca/hcs-sss/medi-assur/index_e.html (2006, May 09). First Minister’s Meeting on the Future of Health Care 2004 . Retrieved March 20, 2007, from Health Care System Web site: http://www.hc-sc.gc.ca/hcs-sss/delivery-prestation/fptcollab/2004-fmm-rpm/index_e.html (2005, May 4). Social Assistance in Canada – January 1994. Retrieved March 20, 2007, from Human Resource and Social Development in Canada Web site: http://www.hrsdc.gc.ca/en/cs/sp/sdc/socpol/publications/reports/1996-000047/page05.shtml (2006, April 19). Definition Health Care and Social Assistance (NAICS 62). Retrieved March 20, 2007, from Canadian Industry Statistics Web site: =http://strategis.ic.gc.ca/canadian_industry_statistics/cis.nsf/IDE/cis62defe.html data-wpel-link=external rel=nofollow>http://strategis.ic.gc.ca/canadian_industry_statistics/cis.nsf/IDE/cis62defe.html (2007, January 4). Employment by Industry. Retrieved March 20, 2007, from Statistics Canada, Canada’s National Statistical Agency Web site: http://www40.statcan.ca/l01/cst01/econ40.htm?sdi=health%20care%20social%20assistance%20employment We will write a custom essay sample on Canada`s Health Care and Social Assistance Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Canada`s Health Care and Social Assistance Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Canada`s Health Care and Social Assistance Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Psychological applications essays

Psychological applications essays Psychology is applied all over the world, from huge organizations to each human with their own personal problems. Psychologists use their knowledge to attract and sell huge organizations goods and services threw Freudian theories, Piagets theories and many others. Many companies have used Freudian theories over the years. One of these companies has applied a part of his theory involving the id. The id consists of many different unconscious emotions. An ad in a Maxim magazine focused on sex, which is one of the emotions the id is constantly trying to satisfy. When one is flipping threw the magazine they come across an ad that catches their attention. A picture of a more than half naked Carmen Electra stops the reader long enough to introduce their new hair care product. The plan of this add is to trigger a defense mechanism called displacement, which transfers your impulses onto something less threatening on your ego. The impulse would hopefully be displaced upon the hair die, which is what they are trying to encourage the reader to buy. This add also exhibits social proof because they have a quote from an interview with Carmen saying, Girls like guys with great hair like guys love girls in thongs. The reader is looking onto Carmen a s proof of what girls are thinking, which hopefully causes there product to sell better. Psychologists apply their theories in many different ways, but one way that I think works is focussing on the id because sex does seem to sell. Piagets theories are also used today to market across the globe. A stage four indicator in Piagets theory is the personal fable. Personal fable is when a subject thinks that no one can truly understand what he or she are going threw. H and R Block uses this idea when they say, We know that almost no one understands you thats why we have specialist ready to accommodate your every need. This is stage four in the ...

AT&T Introduction and Corporate Ethics Assignment

AT&T Introduction and Corporate Ethics - Assignment Example AT&T has consistently been providing its consumers with reliable, durable and most importantly creative products for more than a century. AT&T is popular as a principal provider of IP-based communications all over the world. Among all US wireless carriers, AT&T happens to offer the maximum international coverage and is the fastest network of mobile broadband in the US. AT&T phones function internationally. The number of the total broadband connections of AT&T also exceeds those of all other companies in the US. Presently, AT&T is making its way into the entertainment industry by expanding its video packages. AT&T is trying to include many prestigious TV services including AT&T DIRECTV. â€Å"It's part of our "three-screen" integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV† (AT&T, 2011). The customer services provided by AT&T are remarkable. One of the most fundamental and essential the traditions of AT&T is innovation. Making use of its technology, in the year 1927, AT&T located its way to the first ever transatlantic phone call. The UNIX operating system developed by AT&T played a fundamental role in the development of the Internet. Many other operating systems like Linux that are presently in use worldwide were originally derived from the UNIX operating system. ... â€Å"Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry† (AT&T, 2011). AT&T’s Vision AT&T developed its network globally with a view to providing the networking specialists in the AT&T Labs with plenty of resources in order to make them better equipped for making the disparate systems function together. AT&T has become a standard for others to compare themselves within the capacity of the world’s most efficient, reliable and the fastest global network.     

Child Abuse Essay Example | Topics and Well Written Essays - 1250 words

Child Abuse - Essay Example We should not violate the rules. Breaking the law and ruining other's human rights will mean consequences. No one would ever want to be harmed, or neither experience pain and great depression or anxiety due to some reasons of failure and inferiority complex done by the people around this organism. Love is the only solution and only the cure and prevention to the bad products of abusing. But love seems to disappear on the way of these poor children. According to a politician "children who are not loved and are not given emotional affections became adults who are fool of hatred". Once a child came to this kind of heartaches they do come to be like those who pulled his heart out. The Asahi Evening News reported that the rate of children being abused had increased than last year for about 30%. The experts are saying that more mother are carrying the whole responsibilities of rearing children and parenting, due to this kind of problem the children catches all the pain that made them be victims, aside from that issue the mass people don't cooperate well, they have the responsibility to report abuses that are happening on their community. The Daily Yomiuri of Japan said that the death rate of children who are abused also increases due to some cases like; the child is left alone inside the house and some are stocked on a car. And those parents are caught to be playing on a pachinko pinball machine, the set aside their duty to take good care of their children for just a game and leisure's. The authorities decided to be stricter on filing complaints to those careless parents. As we can see parents are supposed to be caring their children and if that so they will not leave those poor children in vein just like an animal right According to the January 1990 issue of the Science Digest, 87% of prisoners in jail experienced being bitten and kicked by their own parents during childhood, the reason why according to them, they became criminals and even by actual seeing a violent scene or event can also cause these children on their way to adulthood to become violent too. That's how they imitate old ones. As we all know children are great imitators. Some experts are saying that these children who have experienced bullying from parents during childhood will also show on their behavior a violence acts as they grew up and made harm to their siblings too or of the young ages just the same of what they had in their past. We should not let abusing go for long. Children must be treated with love and harmonious affections and not hatred and punishments without any valid reasons. There are bad results of course if one had come to this kind of situation. Physically, verbally and sexually abused women during childhood will forever respond negatively unto stress according to The Dallas Morning News. The research of the Emory University in Atlanta, regarding hormone's functions, had come up with a result that those women who experienced abusage are tired faster than those who are not. Enza Mattas, Regional Center for Attention to Mistreated Children (Crami) Coordinator state that 90% of the street children decided to leave their family because of physical abuses and sexual abuse too. These children are saying that this is the reason why they turned to drug abuse. Through the O Estado de S. Paulo of Brazil, Mattas warned the health professionals and teachers to become alert to signs of abuses such as; changes on their

Customer satisfaction in mobile industry in Egypt an empirical study Thesis

Customer satisfaction in mobile industry in Egypt an empirical study - Thesis Example Against this backdrop, it’s essential to consider the extent to which the product and service quality has an impact on customers in mobile industry in Egypt (Fornell, 2001). Customer satisfaction is the key in any business undertaking, especially success or failure of the business is mainly dependent on it. In the past, the importance of customer satisfaction was not recognized as an important metric in determining critical success factor related outcomes due to the fact that many entrepreneurs focused attention on the increase of new customers rather than retaining the existing customers. It was a pure number game. Li, Jiayin, and Huaying (2008) suggest that many companies have identified the importance of customer satisfaction especially by service-centric companies such as mobile telephone service industry on the premise that customer satisfaction is a growth factor directly influenced by the quality of service. Thus many mobile service producers in the global arena have ad opted customer satisfaction as a high priority in achieving corporate goals. Though customer satisfaction is a mental perception, many techniques and methods are developed to measure the effectiveness of it. For example, the American Customer Satisfaction Index (ACSI) model is an economic indicator which analyses the degree of customer satisfaction in the US. Claes, et al (1996) argue that this model has mainly been developed with five variables – perceived value; satisfaction; loyalty; reputation; and recommendation. Thus the service quality of the mobile industry depends on the delivery excellent or superior service to fulfill customer expectations, and it occurs for most services during the interaction between a customer and the mobile service provider. According to Anckar, and D'Incau (2002), the mobile service producers in Egypt have efficiently created a perceived value on the customer's mind through real value generation such as providing

Breach of Contract and Negligence

Breach of Contract and Negligence 1)  Mega will be looking to bring an action in breach of contract and negligence against Super for both their failure to install the cash machines until December 2006 and the negligent installation my Tom and Manoj which caused the registers to be out of action over the Christmas period. The problem they will have with this is that Super trade under a standard contract which contains clauses which apparently exclude liability for both delay to installation and consequential loss arising in either contract or tort. This includes the loss of profit which Mega wish to claim form them. However, it may well be that Super are not able to rely on those clauses. For an exclusion clause to be effective it must first be validly incorporated into the contract. Then the construction must be such that on a proper interpretation it covers the type of liability which has arisen. Each of these issues will be discussed in turn to establish whether or not Super will be able to fend off an action by Mega by relying on the exclusion clauses. To be effective as an exclusion clause the term must be incorporated into the contract at the time when the contract was made. It will not be effective if it is added at a later stage[1]. The terms must be contained or referred to in a document which is intended to have contractual effect. In the case of Super’s standard terms they are referred to in brochures, order forms, price lists and quotations and reprinted in invoices and receipts. It is likely that order forms would be considered to be a document with contractual effect. In the present case, however, Super took the order from Mega over the telephone. The contract would have been concluded at that time. It is therefore necessary that the exclusion clauses be incorporated at that time. For a clause to be validly incorporated the other party must be given notice of its existence. At this stage there is no details of the discussion between Mega and Super when hew order was taken. What is clear is that if the exclusion clauses were not mentioned in the telephone conversation and Mega did not know about them then they will not be validly incorporated by their inclusion in the invoice or receipt[2]. What amounts to reasonable notice will depend on the facts of the case. If it can be shown that Mega had actual knowledge of the terms they will be reasonably incorporated. It might well be for example that they had read the brochure and were therefore alerted to the existence of standard terms and should reasonably have enquired as to what they were. The fact that a party has to take further steps to find out what the terms of which he has been given notice are does not necessarily mean that reasonable notice has not been given.[3] However, it seems more likely on balance that the courts would hold that a mere reference to the standard terms in these pre contractual documents is insufficient notice of an exclusion clause. The present clauses are particularly onerous as they attempt to exclude a substantial amount of liability on the part of Super. In the case of Spurling Ltd v Bradshaw [1956] 1 WLR 461 Lord Denning held that the more onerous the clause the more that would have to be done to bring it to the attention of the other party. He stated that in some cases the clause would have to be printed in bright red ink with a big red hand pointing to it. This has become known as the red hand test. In the present case it would seem that some form of red hand would be required for there to be sufficient notice of the exclusion clauses. Therefore if Super did not specifically draw them to the attention of Mega then they will not be validly incorporated. I will proceed on the basis that the terms were validly incorpo rated for the purposes of analysing the terms themselves, but if they were not then Super will not be able to rely on them at all. The next issue to deal with is the construction of the clauses themselves. The courts have traditionally construed exclusion clauses very restrictively. It must be show that the clause, properly interpreted does actually cover the damage caused. The ‘contra proferentem’ rule means that any ambiguity will be resolved against the party seeking to rely on the clause. There does not seem to be any ambiguity in Clause 10.2. It clearly states that they will not be liable for delay howsoever caused. At this stage it seems unlikely that Mega will be able to claim for any losses caused by the delay to the installation. It might be however that Mega can rely on the Unfair Contract Terms Act 1977 section 3 which protects parties who are either dealing as consumers or dealing on the other’s standard terms of business as Mega are in this instance. Section 3(2) (b) (i) of the Act states that a party is not by reference to any term of the contract entitled to: â€Å"†¦render a contractual performance substantially different from that which was reasonably expected of him.† It is certainly arguable that a delay of two to three months would be outside the sort of delay that would be reasonably expected of a company. On balance I would be of the opinion that the delay will not be sufficient to allow Mega to avail them self of this protection. With regards to the loss of profits over the Christmas period, Mega will have to make a claim in negligence against Super. The first point to note is that just as Tom and Manoj will be protected by the clause, Super will be vicariously liable for their actions if the clause is not held to cover negligence. Super will be relying on clause 10.3 to suggest that they have excluded liability for consequential loss, including loss of profit for the negligence of their employees. The question is whether 10.3 actually has that effect. The general rule is that if a party wishes to exclude liability for negligence they must do so explicitly[4]. In the present case though Super have not referred specifically to negligence stating: â€Å"†¦neither the seller nor any of its employees shall be liable for any consequential or indirect loss suffered by the Buyer whether such loss arises in contract or tort.† The next step the courts will take is to establish whether the words used are wide enough to cover negligence on the part of the employees of the proferens[5]. It seems likely that Super will be able to show this as they have referred to ‘tort’ However the final and rather contradictory stage is that the court must consider: †¦whether the head of damage may be based on some ground other than negligence’[6] There cannot be any doubt that clause 10.3 could cover something other than negligence. Even leaving out the contract section it covers every type of tort. It is clear that where this is the case the proferens (Super) will not be able to rely on the clause to exclude liability for negligence. If the clause is held to cover exclusion of liability for negligence Mega may be able to rely on the Unfair Contract Terms Act 1977. Section 2(2) of that Act states: â€Å"2 Negligence liability: In the case of other (other than death or personal injury) loss or damage, a person cannot so exclude or restrict his liability for negligence except in so far as the term or notice satisfies the requirement of reasonableness.† On the present facts it does not seem to be an unreasonable clause. The bargaining power of the two parties seems relatively even on the face of it and there do not appear to have been any particular inducements to enter the contract with that term included. However there may be circumstances which are not included in the instructions which would render the term unreasonable. In conclusion I would be of the opinion that subject to the clauses being found to have been validly incorporated, Super will be able to relay on clause 10.2 to avoid liability of the delay in installation. On balance I would not expect them to be able to rely on clause 10.3 to save them from liability for the negligence of Tom and Manoj as the terms is not specific enough to negligence. It seems likely that loss of profit is a reasonably foreseeable consequence of negligent installation of cash registers and therefore Super will be liable for any loss of profit suffered by Mega over the Christmas period which is attributable to the lack of functioning cash registers. BIBLIOGRAPHY Olley v Marlborough Court Ltd [1949] 1 KB 532 Jayaar Impex Ltd v Toaken Group Ltd (t/a Hicks Bros) [1996] 2 Lloyds Rep 437 Spurling Ltd v Bradshaw [1956] 1 WLR 461 Thompson v London, Midland and Scottish Rly Co [1930] 1 KB 41, CA Unfair Contract Terms Act 1977 Canada Steamship Lines Ltd v R [1952] AC 192 at 208 2. Joe Pain, suffering and loss of amenity On the assumption that Katy was negligent Joe will be entitled to recover damages from her under two general heads, general damages and special damages. General damages cover the compensation which will be received by Joe for his injuries. This is commonly referred to as damages for pain suffering and loss of amenity. Pain and suffering is viewed separately to loss of amenity and I will discuss them in that order. Damages are awarded to the claimant for pain and suffering caused by the injury and any treatment relating to the injury both in the run up to trial and in the future if appropriate. It is important to bear in mind that awards for pain and suffering are subjective in that they relate to the actual pain suffered by the Claimant. In relation to Joe he is therefore unlikely to be able to claim for pain and suffering for the 2 weeks which he was unconscious.[7] This does not apply to loss of amenity which can be claimed whether the claimant was aware that they had lost amenity or not. Loss of amenity is an objective measure of the claimant’s losses. For example because of the loss of a limb as in Joes case. The fact that Joe can no longer row will be taken into consideration under this section of the head of damage and this is likely to result in an increased award. Overall damages are awarded for pain suffering and loss of amenity on the basis of what is fair just and reasonable.[8] The Judicial Studies Board issues guidelines as to the level of award based on recent judgments. In relation to amputations below the elbow the award is between  £56,000 and  £63,625. Which end of the scale it will be is determined by factors such as whether it was the claimant’s dominant arm. Loss of Earnings The claimant is entitled to be put in the position he would have been in had the injury not occurred.[9] In relation to his pre trial loss of earnings this will be the net figure which he would have earned during that period after national insurance tax and any other deductions which would have been made. We are not told at this stage whether Joe earned  £45,000 per annum before or after tax, but assuming it is after tax this would amount to  £22,500. He will also be entitled to claim the bonuses which he would have received during that period. At the most this will amount to  £6000, but Joe will have to prove that he would have earned his maximum of  £1000 per month. Whilst the  £650 does not represent wages from the employer, but a collection on the part of the other employees, I would expect it to be deducted from the loss of earnings because otherwise it would represent double recovery as Joe would not have received it without the injury. Assuming Joe returns to work before the trial there will be a further deduction from his loss of earnings award to take account of the fact that he is receiving wages at a reduced rate. For the period of time between his return to work and the trial he will receive a sum representing the net total amount he would have received as calculated above minus the net total amount he did receive as a result of his new position. Future Loss of Earnings Joe’s future earnings have been substantially reduced by the accident. When calculating the future loss of earnings the courts start with the net annual loos of earnings suffered by the Claimant. This sum is adjusted by taking into account other factors such as the loss of a chance to get promoted and increase earnings etc and the fact that the claimant is receiving a capital lump sum now rather than earning it over the years. The final figure is called the ‘multiplicand’. This is multiplied by the ‘multiplier’ which is the number of years for which the loss is likely to continue, usually the number of years between trial and the likely date of retirement. Other losses Joe will also be able to claim the money spent on repairing his bike in the sum of  £1500. He will have to prove the loss in the form of a repair receipt/invoice. Any savings made as a result of the NHS care will be set off against the income claim. Joe will not be able to claim for Darinder’s loss of earnings as they are not a loss suffered by him. However, the fact that Darinder has had to take time off work to help Joe adjust to the disability suggests that he is no longer able to perform household tasks which he would have been able to perform before the accident. Where a member of the claimant’s family voluntarily undertakes to perform those tasks the Claimant is entitled to an award in damages representing the value of those services.[10] The damages will be assessed on the basis of what it would have cost to employ someone else to do the tasks.[11] Other claims against Katy All of the potential claims against Katy will be for psychiatric harm. There are principles to be applied when determining who will be able to claim for psychiatric harm which will be discussed throughout this section. The basic premise is that a duty of care in relation to shock in the sense of psychiatric damage is owed to those foreseeably and directly involved in the horrific event caused by the defendants negligence.[12] Charles  ­Charles was clearly directly involved in the accident as he was in the car at the time. It is not necessary for him to have suffered physical injury to recover damages, the fact that he feared for his own safety and was in fact endangered by the event is sufficient.[13] He was a primary victim of the accident and therefore it is not necessary that Katy foresaw psychiatric injury specifically. The fact that injury was foreseeable is sufficient.[14] Lord Lloyd of Berwick in Page v Smith[15] reasoned that if the psychiatric injury had been as a consequence of a physical injury it would clearly be recoverable. The fortuitous absence of physical injury did not make a difference. Stella Stella witnessed the accident. Psychiatric damage caused by witnessing an event first hand may be recoverable in certain circumstances. Stella clearly perceived the accident through her own senses and was physically and temporally proximate to it as required by Alcock[16] However the third criterion in Alcock is that the witness must have a close relationship to the victim of the accident. Stella was a passer by and therefore would not satisfy this criterion. The only other way Stella could recover damages from Katy is if she could prove that she was a primary victim. The fact that she suffers from post traumatic stress disorder suggests that the accident put her in fear for her own safety and the bike did cross her path. She may therefore be in the same position as Charles. However to recover under this head the claimant must actually have been in danger.[17] Stella might have difficulty proving that she was ever in actual danger as the bike mounted the pavement in front of her not towards her. Darinder Darinder did not witness the accident first hand. The fact that she was told about it by the police officer will not be sufficient to give her the proximity required[18]. It is possible to recover damages if you witnessed the immediate aftermath of the event and that includes the hospital scenes[19]. However it is still necessary that the psychiatric injury be brought about by shock so she will have to show that seeing Joe coming out of an operating theatre caused her shock. Incidentally the close relationship tie is assumed in spousal relationships. With regard to the nervous break down brought about by the continued care of Joe, Darinder is unlikely to be able to recover. The injury must be brought about by a sudden assault to the senses rather than an accumulation of feelings and distress.[20] Overall it is unlikely that Darinder will be able to recover damages unless she can prove she was shocked by seeing Joe coming out of the operating theatre and then she will only be able to recover for psychiatric harm caused directly by that shock. BIBLIOGRAPHY Wise v. Kaye [1962] 1 Q.B. 638 Heil v Rankin [2001] QB 272 Livingstone v Rawyards Coal Co (1880) 5 App Cas 25 Hodges v Frost (1983) 53 ALR 373 and Daly v Genera Navigation Co Ltd [1980] 3 All ER 696 Daly v General Steam Navigation Co Ltd ibid Alcock v Chief Constable of South Yorkshire Police [1992] 1 AC 310 Dulieu v White Sons [1901] 2 KB 669 Page v Smith [1996] AC 155 McFarlane v EE Caledonia Ltd [1994] 2 All ER 1 Ravenscroft v Rederiaktiebà ¸laget Transatlantic [1992] 2 All ER 470 McLoughlin v OBrian [1983] 1 AC 410 Taylor v Somerset Health Authority [1993] PIQR P262 [1] Olley v Marlborough Court Ltd [1949] 1 KB 532 [2] Jayaar Impex Ltd v Toaken Group Ltd (t/a Hicks Bros) [1996] 2 Lloyds Rep 437 [3] Thompson v London, Midland and Scottish Rly Co [1930] 1 KB 41, CA [4] Canada Steamship Lines Ltd v R [1952] AC 192 at 208 [5] ibid [6] Ibid per Lord Morton [7] Wise v. Kaye [1962] 1 Q.B. 638 [8] Heil v Rankin [2001] QB 272 [9] Livingstone v Rawyards Coal Co (1880) 5 App Cas 25 [10] Hodges v Frost (1983) 53 ALR 373 and Daly v Genera Navigation Co Ltd [1980] 3 All ER 696 [11] Daly v General Steam Navigation Co Ltd ibid [12] Alcock v Chief Constable of South Yorkshire Police [1992] 1 AC 310 [13] Dulieu v White Sons [1901] 2 KB 669 [14] Page v Smith [1996] AC 155 [15] ibid [16] Note 8 [17] McFarlane v EE Caledonia Ltd [1994] 2 All ER 1 [18] Ravenscroft v Rederiaktiebà ¸laget Transatlantic [1992] 2 All ER 470 [19] McLoughlin v OBrian [1983] 1 AC 410 [20] Taylor v Somerset Health Authority [1993] PIQR P262

The Love song of J. Alfred Prufrock - Imagery, Literary Allusion, Struc

The Love Song That was Never Sung A love song or a profession of love usually includes a culminating point where the suitor finally professes his love toward the woman. However T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock† is almost a guide on how to dissuade oneself from professing love to a woman. It does this by combining several different poetic methods to display a situation of desperation and trapped isolation. Basically, Alfred is clear on the fact that he wants to be a part of this woman’s –whom he loves- life, but he cannot bring himself to the complete the act, to say â€Å"I love you.† The poem itself consists of all of the reasons, going through Alfred’s head, why he should not profess his love. Imagery, literary allusion, and structure are prominent tools used by Eliot to convey the man’s feelings in the poem. Eliot’s criticism of the modern man of his time is another strong theme in this poem. A demonstration of this is clear when Eliot presents Alfred as a modern man, and then he criticizes modern men’s being with Alfred’s thoughts. The inability of taking action, or cowardice, is evidently the over arching theme in this presentation. One of the minor themes that play well into the all encompassing theme is Eliot’s interpretation of the modern man. The modern man, according to Eliot, is someone who lacks the ability to take a leap of faith or risk something no matter the importance. Prufrock is an extreme representation of the modern man and Eliot demonstrates this with these lines, â€Å"There will be time, there will be time...To wonder, ‘Do I dare?’ and ‘Do I dare?† (26, 38). Time and doubt create a barrier between Prufrock’s heart and his actions which yields him from displaying his tr... ...role of the â€Å"Fool† found in line 118. Once again, Alfred has found even more excuses for not taking any action by relating how he believes he will fail because of his lack of great status. Therefore, he never did take that leap of faith that he earnestly wanted to. No one can ever have courage without fear because then courage would not require so much heart and strength to muster. Even though Alfred possessed a certain fear, he did not have enough heart to be courageous and take a step bigger than those â€Å"measured in coffee spoons.† Therefore, with the use of, imagery, literary allusion, and structure, Eliot was able to create a poem that criticized the modern man that affected his heart. Just think--why men said to themselves--that they finally had a noble and courageous cause to fight for when The Great War began only a few years after this poem was published.

Mix Marketing Plan Essay

The mix marketing plan below is for the 2009 Mitsubishi Outlander compact all wheel drive (AWD) priced under $40,000. This market plan below describes the target market and objectives that are necessary to capture the target market. Furthermore, the plan offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its release on to the market in 2009. Also in the mix market plan is situational analysis that is broken down into four parts. The first part is the current product which describes the brand and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that will affect the price of the Outlander such as competition and demand. The third aspect talks about the current distribution and method in which to distribute the Outlander. This part also talks about the intensity of distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the promotional theme and the elements integrated in the promotion mix. The theme is that of cross between an all wheel drive and a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. This demographic will most likely reside in the upper middle class suburbs of Perth. The main aim of this mix marketing plan is to make consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. The customers are made of the Mistubishi Diamond Advantage. Situational Analysis Current Product: The Mistubishi outlander is a cross over all wheel drive (AWD) from the product line of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as well as off road. However, the Outlander does not have Electronic Stability control system (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for easy accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in other Mitsubishi models. Current Pricing: The current influences on the price of the Outlander include demand, competition and other external factors such as economic situation and good value pricing (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The pricing objective of the Outlander is based on the price of competitor’s model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000. Current Distribution: The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a link between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and services. Distribution of the outlander is selective for easier negotiations and one tone customer interaction. Some of the factors that may affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale. Current Promotion: The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally. Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a comfortable and stylish car to drive around town. This target market has the most potential because the outlander is an urban sports vehicle that has an extra row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more standard features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers. Recommended Marketing Objective:’ In order to keep the Mitsubishi Outlander ahead of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be put in place. These include : Making the consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year unlimited 130 000 km warrant plus roadside assistance. Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at focus is the Outlander which comes from the product mix of Mitsubishi motor company; it only has one product lines with a narrow width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to pick from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the optional XLS Luxury pack. The Three models offered come with different options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel Control 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control. The XLS model has added on features that the LS does not have such as: Continuously variable automatic transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activated phone connectivity, chrome grill surround, 18† alloy Wheels, Reverse parking sensors, Adaptive Front Lighting system, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18† 7 spoke wheels, chrome exterior highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including satellite navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, leather seats facings, power driver seat and heated front seat. Pricing recommendations The pricing recommendations for the Mitsubishi Outlander will include the product line price, product bundle pricing and optional –product pricing. The product line price in this situation is considered because the product line width is narrow and limited to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being sold through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies. With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlander’s base model the LS. Some of the features intended for the target market include, 18† alloy wheels, reverse parking sensors, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system. The perceived value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in bulk. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or cash payments. The Outlander is not new to the car market, therefore the new product pricing strategy that is recommended is the market –penetrating pricing strategy to attract a large number of buyers and share market as it’s a medium quality and medium price product. Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local knowledge of customers. Furthermore, Mitsubishi can earn a greater return by investing in their main business rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation. Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are responsible for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the exclusive distributors. Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness. This is the growth stage where brand loyalty and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via quick distribution. Magazines are mainly for segmented audience however, the information is intensive and highly visual. Television combines both sight and sound however most ads are ignored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for stimulate impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoor advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander. This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash – back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the customers and vice-versa. Another method that can be used is direct communication using electronic network tools and technologies via the internet. Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other unconventional methods of promotions that can be used are: viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to facilitate communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The upside is that advertising air time is practically free and the public is often not informed whether the celebrity is renumerated by the company. Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlander’s unique features for vehicles whose base price is under $40,000.

Personality Assessment Inventory Essays

Personality Assessment Inventory Essays Personality Assessment Inventory Paper Personality Assessment Inventory Paper Psychological personality assessments have been performed and studied upon the human personality for many years. These theories assessments have been formed as to explain the development of the human personality. With the help of personality assessment instruments that have been designed, it helps to establish solid research as well as the validity of each personality theory. Assessments of personality are conducted through several means: questionnaires, observations, and projective tests. The science of management has had many studies prepared on the topic, however, now studies have been underway on leadership roles. The Meyers-Briggs Type Indicator (MBTI(r)) can determine if certain personalities are better equipped to serve in a project leadership roll because of certain core set of traits or competencies (Gehring, 2007). MBTI tool sorts for preferences and does not take into account trait, ability, or character. MBTI is different from other psychological instruments and along with that different from other personality test (The Meyers Briggs Foundation, n. d. ). Assessment Inventory The Myers-Briggs Type Indicator (MBTI(r)) measures an individuals choices for certain tasks. This theory was based off of psychologist Carl Jungs work on archetypes. His theory stated there are differences of temperament guide behavior on four dimensions. Myers-Briggs Type Indicators purpose is helping people understand psychological types. The core of this theory is that random behavior in people is actually very orderly and consistent, this is because of the critical differences people use their judgment and insight. Characteristics over the four dimensions are: Favorite World does the persons attention on the outer world or inner world? This is called Extraversion (E) or Introversion (I). Information does the person take in basic information or do they interpret it and more to it? This is called Sensing (S) or Intuition (N). Decisions does the person make decisions at first look on logic and consistency or at people and circumstances? This is called Thinking (T) or Feeling (F). Structure does the person dealing with the world outside like to get decisions made or like to keep an open mind that new information or special circumstances might appear? This is called Judging (J) or Perceiving (P) (The Meyers Briggs Foundation, n.d. ). The uses of MBTI in an engineering or project manager type of field can help determine what fields of engineering is most suitable for a person. MBTI has shown different work environments attract a certain type of engineer. MBTI has also shown when given to those specific people that those engineers that score high on Feeling and Perceiving are predisposed to leave consulting engineering earlier then those that scored high as a Thinker and Judger. Feeling and Perceiving personalities will join academia, public agencies, regulatory agencies, or research organizations. MBTI has shown individuals Feelings and Extraversion preferences in the engineering field within two years transfer to other fields outside engineering curricula (Culp Smith, 2009). By being able to administer MBTI can cut down on high turn over rates in a work place. It cost time and money to run ads for employment, job training, and paperwork. The purpose of choosing MBTI is individuals are geared differently at perceiving information and how they use the information they receive (Chae et. , al. ,2003). With keeping this in mind it takes certain type of personalities to work in the field of engineering and/or being a project manager. Assessing this information gives a better understanding of the person from whom you will be or might be hiring. Analyze Selected Assessment with Personality Theories Carl Rogers was a significant America psychologist and one of the originators of the concern for people method to psychology. Rogers used a nondirective method of helping the individual. He did not ask questions, he just listened to what the individual had to say. He accepted the individual for who he or she was (Kirschenbaum, 2004). Even though MBTI is a questionnaire there is no administrator asking the questions. Only an administrator who scores the questionnaire; the individual is accepted no matter the final scoring of the questionnaire. Carl Rogers approach and the MBTI both help individuals see who they are and possible areas of improvement. Research Findings The Myers-Briggs Type Indicator (MBTI(r)) assessment is a science of psychological measurement questionnaire designed to measure preferences in how individuals perceive and make decisions. Myers and Briggs preferences were infer from Carl Gustav Jungs typological theories published in his 1921 book called Psychological Types (The Meyers Briggs Foundation, n. d. ). Myers and Briggs started constructing the indicator during World War II. It was Myers and Briggs belief, knowledge of personality preferences would help woman entering the industrial workforce for the first time. This assessment would indicate what type of job(s) women would feel most comfortable and successful in. This questionnaire grew into what is now known as the Myers-Briggs Type Indicator. The MBTI concentrates on standard populations and accentuates the significance of naturally taking place distinctions (The Meyers Briggs Foundation, n. d. ). This assessment performs greatly since it can be taken by any individual from any background and come up with a career field more in tune with the individuals personality style. It executes completely in terms of the personality assessment of target population. In regards to target population the MBTI it used frequently in areas of career counseling, team building, group dynamics, professional development, leadership training, engineering, and project management. As in project management, results clearly indicate that there is a set of leadership traits that, if the individual possesses there is greater probability for the project to be a success. Furthermore, MBTI has an instrument that can be used in selecting project leaders who naturally possess project leader traits (Gehring, 2007).

Free Essays on Logic Of George Boole And Its Application To The Design Of Modern Computers

A. Introduction Modern computers are now considered as one of the most important digital machines in our modern time. People use computers in many ways. In business, computers track inventories with bar codes and scanners, check the credit status of customers, and transfer funds electronically. Computers in automobiles regulate the flow of fuel, thereby increasing gas mileage. Computers also entertain, creating digitized sound on stereo systems or computer-animated features from a digitally encoded laser disc. Computer programs, or applications, exist to aid every level of education, from programs that teach simple addition or sentence construction to programs that teach advanced calculus. But did you know that that the design of modern computers originally came from the logician George Boole who developed the Boolean algebra? Boolean algebra is a two-valued system of algebra that represented logical relationships and operations. Later, scientists and physicists like John von Neumann and Alan Turing used his system of algebra for the development of modern computers. In the latter part of the study you will see the different people who used the Boolean algebra as their channel for the progress of digital computers. 1. Life of George Boole Boole, George (1815-1864), British mathematician and logician, who developed Boolean algebra. He was born on November 2, 1815 in Lincolnshire, England. Largely self-educated, in 1849 Boole was appointed professor of mathematics at Queen's College (now University College) in Cork, Ireland. In 1854, in An Investigation of the Laws of Thought, Boole described an algebraic system that later became known as Boolean algebra. In Boolean algebra, logical propositions are denoted by symbols and can be acted on by abstract mathematical operators that correspond to the laws of logic. Boolean algebra is of prime importance to the study of pure mathematics and to the design of modern compute... Free Essays on Logic Of George Boole And Its Application To The Design Of Modern Computers Free Essays on Logic Of George Boole And Its Application To The Design Of Modern Computers A. Introduction Modern computers are now considered as one of the most important digital machines in our modern time. People use computers in many ways. In business, computers track inventories with bar codes and scanners, check the credit status of customers, and transfer funds electronically. Computers in automobiles regulate the flow of fuel, thereby increasing gas mileage. Computers also entertain, creating digitized sound on stereo systems or computer-animated features from a digitally encoded laser disc. Computer programs, or applications, exist to aid every level of education, from programs that teach simple addition or sentence construction to programs that teach advanced calculus. But did you know that that the design of modern computers originally came from the logician George Boole who developed the Boolean algebra? Boolean algebra is a two-valued system of algebra that represented logical relationships and operations. Later, scientists and physicists like John von Neumann and Alan Turing used his system of algebra for the development of modern computers. In the latter part of the study you will see the different people who used the Boolean algebra as their channel for the progress of digital computers. 1. Life of George Boole Boole, George (1815-1864), British mathematician and logician, who developed Boolean algebra. He was born on November 2, 1815 in Lincolnshire, England. Largely self-educated, in 1849 Boole was appointed professor of mathematics at Queen's College (now University College) in Cork, Ireland. In 1854, in An Investigation of the Laws of Thought, Boole described an algebraic system that later became known as Boolean algebra. In Boolean algebra, logical propositions are denoted by symbols and can be acted on by abstract mathematical operators that correspond to the laws of logic. Boolean algebra is of prime importance to the study of pure mathematics and to the design of modern compute...

Paganism in Modern Ireland Research Paper Example | Topics and Well Written Essays - 2500 words

Paganism in Modern Ireland - Research Paper Example The neo-pagan movement is very distinct from the pre-Christian movements in the world. The neo-pagan religion as the members refer to it use unique labels such as earth based spiritualists to identify themselves. The modern paganism movement includes both Druid and witchcraft beliefs. Witchcraft stems from an array of paths that include Wicca which is a mystical religion. It may also include hereditary witchcraft that is usually passed from one generation to the next in the family lineage. The last form of witchcraft may include hedge witchery of traditional witchcraft that is the modern way of witchcraft that is usually based on traditional practices that are associated with pre-modern Ireland Wise women. These wise women are believed to have been healers and used herbalism and other traditional ways to treat human beings when they fell ill (Kimberly). The word pagan originates from the Latin word â€Å"paganus† that means country dweller. Another form of Neo-paganism is heathenism that originates from the old English word that mean â€Å"inhabiting open country†. It is believed to be the root for the word heath that means areas of moorland. As this word suggest the old traditional ways, the word pagan as also come to be defined as the â€Å"nature religion†. Therefore, Neo-paganism is believed to be a religion with well-set moral and ethical principles (Kimberly). Many people in the world do not specifically understand what exactly neo-paganism is since the association has been greatly misapprehended, largely because it is not widely spread in the world. The mention of the word pagan in the modern Ireland country brings the perception that it is a person without a formal belief in a certain religion simply put, an atheist or even a person who beliefs in anti-Christian practices. The use of the word anti-Christian originates from the way the Christians use the word heathen and pagan to refer to satanic or evil (Smith). The

Analysis of Intermodal Transportation Research Paper

Analysis of Intermodal Transportation - Research Paper Example However, in most cases, it is applied to the freight transportation. Though it may be time-consuming, the transport system is popular in the contemporary world (Coyle, 2011). Intermodal transportation is implemented using two or more inter-linked transport modes. It applies best in such situations when circumstances such as convenience and distance force one to employ the use of various transport modes. The modes supplement one other over a wide range of geographical space (Kardar, Rezapour & Farahani, 2011). Intermodal transportation system functions through a set of closely coordinated networks between modes and means of transport. The system implies that one transport mode inextricably links to another with proper logistic coordination at the terminus. The process may be cyclic in nature, in which case goods and services may move from one point to the other. There are changes in forms and characteristics and come back as the completely new product or a more modified version of the original product. For instance, a farmer harvests coffee that he or she transports to the nearest factory by road. The processed coffee gets to the nearest port for export th rough rail transport ten carried overseas through water transport. The product may follow the same channel as it finds its way back to the farmer to inform of new products such as chocolate (Coyle, 2011). The main rationale for the use of intermodal transportation system is to consolidate goods, people and services for efficiency in long-haul transportation. It serves to enhance the efficiency of delivery operations during transportation. Intermodal transportation is not limited to cross-border exchanges. Parcels and other mail documents also take this form of transportation as they move from place to place (Konings, Priemus & Nijkamp, 2008). Â  

Comparison and contrast essay Example | Topics and Well Written Essays - 750 words - 3

Comparison and contrast - Essay Example Comparatively, these cities offer great life experience but it is not very easy to choose one when it comes settlement. Both are distinguished by their weather, factors such as entertainment and housing. Weather is one big different issue between these two cities. Seattle and Houston have calm weather conditions in the months of April and May. Seattle at times records up to four feet of snow but this is very rare in Houston which can witness only about one centimeter of snow in 25 years. When it snows in Seattle, it is really terrible since it does not only stop after a few inches but can even last longer where building a snowman is never a problem. Seattle also records plenty of rainfall such that it has come to be commonly known as the Rainy City. It can also be noted that Seattle experiences Mother Nature’s storms called tornadoes, which are mixed with hail, high winds that rip houses apart and cause other trail of destruction to infrastructure. The temperatures in Houston are moderated by the influence of the Gulf of Mexico and this results in mild weather conditions and it does not experience rain storms. Houston has warm weather and humidity is high especially during th e summer. Houston often experiences hurricanes during every summer with the high winds and heavy rain fall that can cause power outage for days and even weeks at a time and this make life miserable without drinking water and air conditioning. The geographical location of these two cities is a major factor when it comes to entertainment and sporting activities. In Seattle for instance, there are different kinds of entertainment activities that Houston cannot offer. Seattle is a quieter and more relaxed city that offers European relaxed ambience. Seattle is known for wonderful snow skiing and ice skating. There are several state recognized tournaments where some of them even attract European competitors. Seattle also has very

Business Plan Marketing Essay Example for Free

Business Plan Marketing Essay Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important aspect of the whole process. According to Uggla and Filipsson developing a company brand is one of the most important aspects of starting a business also. They used examples like Adidas, HM and Microsoft as good companies to look at as examples. A strong foundation to a business will be a huge help in making the business successful and profitable as quickly as possible. This being said the business that I would love to open is a garden center or nursery. Marshalls is going to be a leader in indoor tropical houseplants and foliage. We will not only sell the plants but offer landscaping  services and free classes to customers on how to maintain the plants that they do have. I have worked in this field my entire life and have seen many businesses of this type come and go for many reasons. I feel that after working in the field for 12 years I have a good grasp on the reasons why people were successful and unsuccessful. This alone will help me dramatically in the formation of the business because I will not make many of the same mistakes that other companies I have worked for made in the past. The vision that I have for Marshall’s nursery is to have broken even within the first two years of operation and be not only profitable but also the largest nursery in southeastern Michigan. I also want to introduce hundreds of uncommon types of plants to this region for in home growing. Being the biggest importer of tropical orchids and foliage is also very important to the successes of Marshalls. Anyone can sell the basic impatient and marigolds, I would love to go one step above this and show people it is possible to grow tropical and unique plants indoors. At Marshalls nursery our mission statement for this is simple: We want to sell unique tropical plants to our consumers at fair prices. Our consumer will not only gain the plant when they come into Marshalls but they will also gain knowledge. We will have only people that have experience in the field working hands on with the customers. Marshalls offers â€Å"how to† clinics on the weekends and for a small fee will also come out and help you plant whatever is bought at the store. The company will also sell only organic pesticides and fertilizers to consumers to ensure the safety of the environment and families. We will be leaders in the community by not only donating plants but also donating our time to serve the community. The management style will have to evolve as the company gets bigger over the first 5 years or so. In the first couple years while I build my staff the management style will most likely be autocratic. I personally will be in charge and tell everyone what to do. I believe that you shouldn’t give employees to much say in things till after they have shown not only competency but also built trust with the people they are working with. I believe this is also fair considering that I have sunk all of my self  emotionally and financially into the business and I want it ran this way until I at least start profiting. After I have started profiting and have built a good core of employees it will without a doubt turn more in the way of being run permissively. Employees should have the ability to make adjustments and choices in certain situations that may take place within the business. I will also work side by side with my employees. I have a strong belief that you should never tell some one to do something that you wouldn’t want to do yourself. The company will have a structure that starts with the CEO at the top and then down to two assistant managers. The assistant managers will be the ones that are responsible for all of the handling of cash in the mornings and at night and dealing with serious issues throughout any given day. The next level will be three yard managers. Yard managers are responsible for ensuring that everything is completed in the yard and that all of the plants are looking healthy. The will have the ability to delegate to any of the 10 employees working under them. The basic employee will be hourly and do all of the daily task such as helping customers to their cars and watering all of the plants. I believe that by setting up Marshalls nursery in this type of management structure it will greatly benefit the company. Everyone will know what the hierarchy is in the company and know who they can go to for help. Many people would say that this is almost a form of micromanagement but it is needed when you have a company with so many different variables. This structure will also utilize all of the employees’ strengths and eliminate tasks that they may be weak in. Overall, this is just a brief description of the company that I would like to start and how I plan on going about starting it. In weeks to fallow I will slowly build on these values that I have set forth to make for a much stronger company. This is just beginning of the planning. Planning is often the make or break in a company of any type or size. When you own and operate your own business your code of conduct is going to be one of the most important things that you will ever create. This is going to set an  ethical standard for how your business will be run and how the employees should act well at work. This all starts with a core set of values. The Values that Marshalls will use include Honesty, fairness, integrity and using all of these traits to reach the company goals in the near future. All of these things are going to be considered highly, not only in hiring but also keeping a safe and friendly atmosphere for everything. We will not tolerate any unethical behavior in our business by an level of employee. All documents will be checked by our third party accountant that will ensure that all paperwork is done properly and accurately. Marshalls will have zero tolerance for unethical behavior and will be punished by job termination and involvement with the law if the situation dictates. Marshalls will be able to work this code of ethics into everyday practice and will not affect how things are run. This is something that we will need to have in order to be a successful business. A marketing plan is interracial to the success of any business. Regardless of size or what you’re trying to sell it’s going to the back bone of profitability. There are many different aspects that go into making a market plan including: market research, SWOT analysis and the 4 P’s of marketing. All of these things are going to add up to a small portion of what is in a thorough marketing plan but all are important in ensuring a successful business. Market research like I explained in the previous paper is going to explain market trends, competitors and environmental factors. All of these can have huge impacts on how well your company is going to do. You should know your market extremely well. You wouldn’t want to put A steak house in the middle of a vegan community and expect it to succeed. Sometimes however stepping outside the box can be extremely profitable if you can find a niche market that has not been tapped. This is where Marshalls is going to be since were selling tropical plants in a cold climate. A lot of people would say this makes little sense but people in general want what is different for their households and businesses and we can provided that. The first thing that needs to be done when creating a market plan is the 4 p’s of marketing.  This is going to include everything that is going to be involved including product, price, place and promotion. All of these things make up what is called the marketing mixes. The marketing mix is the basics of the business without these you would not even have a business. To be successful Marshalls Nursery is going to have to fallow all of these very to be successful. The product that Marshall’s Nursery is going to be offering is an exotic plant nursery. The plants are going to be from around the world and from many different growers and all have very specific needs. Marshalls will be able to not only sell the plants to the customer but also help them place them in the home where they will flourish. This service will be at an extra charge but to ensure that the plants will do well and produces blooms it will be very helpful. If we can try and get every customer to use our in home care service than it will take the company to a new level of profitability. Price is going to be the most difficult thing for Marshalls. It’s very expensive to ship plants in a heated truck during the winter, but it’s crucial to the success of the business to do so. This will drive the price up a lot. With a lot of the connections with vendors I have made in south Florida I should be able to keep shipping lower. Also teaming up with other stores that are not in close proximity to my store would be another way to order more plants to eliminate s hipping costs. The fact that the plants are rare and people will not be able to get them anywhere else is going to make it easier to keep prices a little bit higher. I strategically picked the location for Marshalls. The area outside of Metro-Detroit is loaded with wealth and the home to over 50 major companies which are potential clients. Also by keeping it in a cold climate we eliminate a lot of competition. The majority of these plants can be bought in warm climates but are nearly impossible to find in Michigan. I have also looked at the growth potential and have found that because of cheap real estate people have been moving to this area quickly. The cheap real-estate also helps because I can afford a better location and building for Marshalls. Promotion is going to be vital to the success of the business. This is going to start with advertising and led directly into the customer service that we give our clients. We are going to do many different types of advertising. This will start with using yellow pages and direct mail. With the yellow pages site we can also hit the internet  marketing with a pay per click campaign. This means that we o nly pay when people click on the ad. Often its five cents per click and you pay depending on how many people click. We have also been working with a lot of local gardening magazines to advertise to our local customers and let them know we are now in town. We will do a free orchid campaign to the first 500 customers at the store to draw people in. This may cost us a lot at the start but in the long run will get the word out that were open and have a quality location. As a company we will also be performing a SWOT analysis on the business before we start. The advantage to this is that it really shows you where your business is and what needs to be improved on. SWOT consists of four things your company’s strengths, weaknesses, opportunities and threats. Marshalls Nursery has many strength’s. The first thing that is very evident is that I have worked in this type of business for over 12 years and have seen where other companies have succeeded and failed. With this knowledge I should be able to be proactive and not reactive as much. Stopping a problem from the start is huge advantage. I also have made a lot of connections in this type of business that will help me with prices and shipping. Majority of the potential weaknesses that I see are things that will be able to be stopped with proper planning. The first thing that I see as a problem is the lack of working capital that has to start the business. I need to have more capital on hand in order for the business to run to its full potential and for me not to put my own lively hood at risk. Also the lack of reliable workers is another thing that will be difficult. When dealing with exotic plants it will be important that my staff is well trained and knows a lot about the plants and how to care for them. Since we will have mostly tropical plants it will be hard to find adequate candidates. Opportunities that Marshalls may have are being the first business in the area to sell this product and offer in home services to go along with it. Also Michigan State University is the United States leading agriculture and hortic ulture school. This will help because I can use interns that are studying the field and even get potential job applicants straight out of college. We can also open many different locations down the line if the initial location does well. The biggest threat to the company is going to be the climate in Michigan. If we have an extremely cold winter which has happened several times in the past it’s  going to make quality shipping very difficult. Most tropical plants can’t tolerate temperatures under 40 degrees for longer than a couple minutes before getting damaged. Also, if we start doing well it will be very tempting for our competition to start replicating what we are doing. This will be a potential long term threat for the company. This marketing plan is just the beginning of success for the company. It may be the most important part of the process however, this is going to make or break your company. If we realize not only our successes but also our failures and act on them before they happen than we will be a much better company. Daily operations for a business are going to be the bread and butter of your business. A company is often made profitable on how they are run. This can be anything from giving serving customers to obtaining product from vendors half way across the country. The more streamline, efficient and friendly you are will increase margin and in the long run profitability. Often the company that is around in five years is the ones that have figured out how to have the best daily operations. Marshall’s nursery is retail and a services business. Making Marshalls not only a retail but service business will make the operations more difficult but also a lot more profitable. Being able to not only offer to sell items to people but also maintain and pot the exotic plants. I will list how general operations will go for the retail side of the business and the service side. The operations for the store aspect of the business are pretty simple and just like most other retailers. The most important aspect of the business is going to be a good shipping method. We will use heated/cooling trucks that will be able to keep the plants at an exact 75 degrees for the entire tripe to ensure maximum freshness and quality for the customers. Shipping will be very important can have a huge impact on inventory levels and the amount of plants we can carry. We have decided to go a different route than most other nurseries in the area and do all of our own shipping in house. The reason for this is the ability to not only ensure quality but be able to pick select plants and stay in face to face contact with our growers. Our Growers are going to consist of four different companies. We have selected these companies because they have a great reputation and I also have contacts with them that will get us a lot better deal than going elsewhere. The first company that we are going to use is Costa Nursery. Costa is a large scale nursery selling anything from rare plants to the common marigold. I have dealt with them for over 6 years and love their product. They will provide us with mainly orchids and bromeliads. The second is going to be Florida tree farm, they have a large selection of indoor palms that you cannot buy anywhere else in the country. Dewar’s nursery is going to be our primary rose and citurs fruit dealer. Windmill farms will give us the basic everyday 6 packs that people will buy for their outside landscaping. We will only use windmill farms for the summer months to gain a little bit of extra business to sell outdoor plants. Now that we have gone over how and where we will get our product the next aspect is how the actual store is going to be set up. The approximate size of the store will be 1500 square feet inside and 1000 square foot outside area for summer plants. The store will be organized by type of plant on both the inside and the outside. Our staff on any given day will include me and one other manager and at least three other employees to help out the majority of the customers. The store hours will be from 9-7 Mon-Saturday and 10-6 on Sundays. The managers will be the ones that run the registers the majority of the time well the associates help customers find and load what they need into the car. One other responsibility that everyone will have is making sure all of the plants get watered every single day. Watering is the number one reason the nursery’s have shrink so it will be everyone’s job to do this At the end of every day the managers that close will be responsible for counting down all of the registers and making sure the store is clean and ready for business the following day. These roles can be modified if need be due to call offs or any other issues that may come up. We will also have at least two traveling care takers for homeowners and business owners that will go from place to place and take care of people’s plants. These will also be the individuals that make long distance runs to the nursery’s to pick up  product. Monday will be a very crucial day for the business. The managers will do inventory and decided what we are going to need for the next couple weeks. They will then call it in to the different vendors and set up a Thursday or Friday pick up time. Monday and Tuesday will also be the days that our traveling plant specialists will go to appointments to take care of people’s plants. This will all be going on behind scenes well the store is operating its daily business. Wednesday the plant specialists will leave in two boxes trucks and travel to Florida where they will load up the two trucks and return home before Saturday so that the store can be replenished with merchandise. Upon returning on Saturday the associates will unload the truck and the managers will do a second check to make sure everything has arrived not only in good shape but also the proper quantities. This seems like a lot of work but it is very important to only have the freshest product for our customers and will also make it so that we can keep prices lower. This will be a typical week at Marshalls. I have found that over my years of managing similar businesses nothing is every set in stone and adjustments will have to be made as we go. This is just a general blueprint for what a week will look like. We have been looking at the idea of getting several of our products from the Caribbean islands. There are many pros and cons of doing this. The first thing that we noticed was that we were able to get products a lot cheaper per plant but will have to pay almost three times the shipping to get them back to the U.S. The reason that they are so much cheaper is because the labor to grow them is less than half what we pay people in the United States. Countries like Haiti pay people only dollars a day. Many of the growers also do not fallow the laws of the U.S and use pesticides and fertilizers that have been banned. This is especially relevant when trying to ship fruit trees that are going to potentially be consumed by people. Dealing with the government of some of these other countries is also very difficult because they want to control what is being shipped and often times will confiscate things at the border that they feel is odd. When this happens there is no guarantee that we will ever get what we ordered and can  often times result in huge losses. A typical order can range anywhere from 2000 dollars up to 20,000. One lost order can ruin a half of month’s sales. Like any business networking is key in success so by gaining overseas contacts it can greatly increase sales and even potential locations to expand to. We have even looked at opening our own greenhouse and fields in some foreign countries to produce our own plants. This is just a basic overview of what the operations for Marshalls will look like. Many things will come up that may change how the company will be run. Many factors such as weather and war may dictate what will happen. If we are able to stick to this plan as close as possible we should be profitable within the first two years of being open. A cash flow analysis is an important part of any business that is planning on succeeding and growing in the future. Marshalls is no different than any other business in that it needs to have an accurate cash flow statement. This will give us a better idea of how the business is doing and where the cash is flowing in the business. It is important as a small business to prepare these documents as frequently as possible. This can be done anywhere from monthly to annually. In this paper we will look at what goes into a cash flow analysis and what some of the benefits are for keeping an accurate cash flow analysis. The first part of the cash flow statement that you will need to know is the net income. The net income is the total amount of money that will be brought in. This will be a base number with nothing taken out for liabilities or money that was spent. Marshalls had a net income of 545,000 in the first year of doing business. Operating activities is the first thing that needs to be analyzed for a cash flow analysis. This will include anything that will produce direct revenue or any of the costs that may come up when producing a good or a service. When looking at what might cause cash inflow, you would consider thing like customer sales from primary products. For Marshalls this would be anything that we would sell to the public. The main out flows that we will have to  consider for operating activities would be paying suppliers and employee payrolls. The money that will go out to our suppliers will be around 100,000 and our payroll for the year will be around 300,000 all together for our employees. Investing activities is the next area of that we will look at when making a cash flow analysis. This will be higher for the first year because of the property that we will be buying. This is a noncurrent asset that will generate a lot of money for us over time. The property is we bought is 200,000 and will only have to be deducted for the first year of the cash flow statement. Equipment for the company is also in this category because over time we will make money from this. The total cost of this is going to be 20,000. Financing activates is the final area on the cash flow analysis that Marshalls will have to take into consideration. This area will be anything from having to barrow money for new equipment to using cash to pay off a property loan. Marshalls will have to be making payments on equipment and also on the cost of the mortgage for the building that they will be located in. There are many benefits to preforming a cash flow analysis and is necessary for any size business. The first thing that we need to consider is that this is the final report that is prepared. This means that it takes into account everything that was in the other financial statements. This statement will show accountability and validity of all the other kinds of statements. This is a great way to analyze how healthy a business is when you are considering doing business with them or investing with them. This report will also make the company a lot more credible when trying to entice investors and other financing. Many problems will arise if this report is not done properly and in a timely manner. Cash flow statements are the overall performance of your business and by not knowing where you’re sitting it can have terrible future implications. Including, overspending and not being credible to potential  investors. Information technology can be a make or break of a business. It can not only save the company a lot of money but also at the same time protect valuable information. This information can include anything from business account numbers, customer information, vendor lists and product margins. All of this is going to be information that you would not want to lose or get stolen by potential competitors. The first thing that we are going to look at is going to be types of hardware that we will be using at Marshalls to make it as safe and user friendly as possible. The hardware that we are going to be using for this business is going to be pretty simple because of the nature of the business. We will have two computers that will be for ordering information and managing the website online. These computers will also field all email questions by customers from the website. We will also have a laptop for the delivery guys to use to make sure that all of the products they are picking up are correct and for lite personal use on two and three day trips. In the office there is a multipurpose printer that has the ability to copy, fax and print. To stay up with the times we have decided to also integrate two I-pads into our company to take credit card sales on the spot and make answering questions easier for the customer. Software is going to be an area where we will not need to spend a lot of money to start out. I figure that we will get QuickBooks to do our accounting and the Microsoft office suite to do the majority of the other features. In office suite there is a program that is called accesses and will build a database of customers and we will use that heavily for direct mail and contacting potential customers over time. The one area that we will not skimp in is anti-virus protection the reason that I say this is because it is going to be important to protect all of our information. Marshalls is going to use email very heavily for their business not only to stay in touch with customers but also to order product and keep in contact with the delivery people that are on the road 3 days a week. Marshalls  Email is [emailprotected], the reason that we decided on this email is because people will easily be able to distinguish us when looking through their emails. We also used Google as our home for our email because it is not only free but can hold the most amount of emails. We will have a basic network that will link all of our electronic devices to the main desktop PC in the manager’s office. All important documents will then be stored in external hard drives as well as on the device that it was transferred from. This will ensure that we will never have an issue where we lose paper work or information that we will need at a later time. For the laptop and I-pads we will have wireless internet at the store and the ability to have ATT 3g for the laptop on the road. Our website is going to be very simple in design with a basic landing page that will search engine optimized to increase relevance and raise our spot on search engine pages. The page will have a spot where customers can get basic information and see approximate in store quantities. The main concern for www.Marshallstropical.com is going to be that due to the ability to order, schedule appointments and get plant information on our site it will have high volume of people at the site at any time making it slow if not shutting it down. This concern for heavy usage on the website has made Marshalls staff decided to implement cloud technology. Cloud technology is a somewhat new technology that eliminates the need for multiple servers. This alone is going to save you a ton of money in basic server costs. Normally a server is going to have to have a host and you will be charged no matter how much you actually use it. You also will have to buy more servers as the site gains popularity or it will slow down dramatically. Customers hate not being able to streamline across a site and will often not even consider a site that is not in fast working order. What cloud technology will do for us is not only eliminate the need for servers but also increase our scalability. Meaning the site will be able to handle more people when needed and scale back down when traffic is slower. This makes it very convenient because you never have to worry about your site being slow due to high traffic and potentially  losing sales. Cloud technology is also a performance based asset. The reason I say this is because you are only really paying for it when people are using it. This being said when people are looking at your website that is creating leads and the potential for customers so you are really only paying when it’s being used. This can all be done from one computer and is a very simple. With the little bit of time I will have on my hands running the business simple is better. This is just the start to what we can do with information technology in our business. Since we are so small we will be able to run lite in this area for a while. When we start to get bigger and open up new locations the need for information technology expansion will be needed. The most important thing overall is our security and the ability to protect our information yet stay streamlined for the customer’s needs. Management in any business is going to be an important factor. A business that is not ran properly will often times not be around for more than a couple years. Poor management will affect customer satisfaction as well as employee satisfaction. It is often a trickledown effect with an end result of customers not wanting to shop at that place of business and the business not being able to hire potential qualified candidates. At Marshall’s nursery we will have four managers that will run the business. One of the managers is going to be the owner and will have the final say in any issues that may arise. This is going to be somewhat of an autocratic management style but since the owner has the final say. I feel that I should have the final say on this because it I am solely taking the entire financial risk in the business. Not only am I taking the entire risk but I also have more experience running the business than any of the other managers that are fresh out of college. Marshalls will also have an offsite accountant that will be responsible for the weekly reports and making sure all the books are kept up to date and correct. We also have the ability to bring in outside consultants that will help train our employees about the different types of plants and plant care. All of the employees at Marshalls will have to be team players, when you are running a large business with a staff of 12. Employees will have to learn how to work together in order to get everything accomplished that needs to be done. I stated that it was going to be an autocratic work place for the first couple years but I hope to move more to a democratic type of management style when we get established. I want all of the managers to have a say in how the business is run and implement things that they feel is going to help the business out over time. Only fallowing ones persons ideas and direction will eventually hinder its ability to grow into a unique business. Communication at Marshalls is going to be very important because of the nature of the business. We will be running three different shifts that will only overlap by a couple of hours. Since the overlap is so little, we will have to utilize emails, texts and interpersonal communication in order to get our daily business done. Information that is business sensitive will only be available to the managers and accountant. Many things over the course of any given day will have to communicate. Some of these things will be watering logs, work lists and schedule changes. All of this information will be emailed to each employee. Organizational culture is how the employees interact with each other with in an organization. An organization can be defined as anything that a group may partake in. Organizational culture can be how people interact with each other and their beliefs, habits, values, visions, norms and many others. Since it is very hard to match people up that have the exact same traits we will have to ensure that here at Marshalls we will have to do the best we can in the interview process to get a good mesh of people. No business can handle people bickering and fighting every single day. In the event that a labor strike were to happen in the middle of my peak season it would very difficult to keep my plants supplies up. The first thing that I would need to do is find out what I have exactly on hand and figure out how long mu current inventory would last. After figuring out my current inventory I would then have to start shopping around for the next  best suppliers that have similar prices and adjust my prices accordingly. I would probably have to bring on a couple seasonal drivers so that I could utilize several different vendors for the season and keep the orders coming. Competition in this business is already fierce and I have found a niche market. If more of the same types of businesses pop up around me. The first thing I will have to do is get a hold of my suppliers and let them know that if they want me to keep ordering than they will not supply to any of the surrounding areas. This may seem harsh but they will understand since I have done business with them longer and most likely am ordering bigger quantities. After doing that I would have to scope out the competition and see if they are similarly priced to me. Slight adjustment in prices may be needed to ensure that we are the best priced place in town. This will also have to be monitored closely over time to make sure that we stay the cheapest. Laying off employees is never an easy thing to do especially when you have built a tight group like we have at Marshalls. The lingering affect can be the worst part of a large scale layoff. The most important thing that you have to do is ensure the people that do still work for you that their jobs are safe and they don’t have to worry every day about losing their jobs. After you have reassured them of that I would then offer them the ability to have a couple extra days off when needed to cut payroll and let them know that you will be able to work around their schedules better. This may seem crazy considering you just laid employees off but it’s an easy way to shed parole and give a small morale booster to the current employees. Managing a small business is not an easy thing to do. Often times it can be stressful, sad, fun and overwhelming. The monetary payouts and the feeling of success within the business can often times make the job very desirable. 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