Branding and Business Enterprises Assignment Example | Topics and Well Written Essays - 750 words - 4

Branding and Business Enterprises - Assignment Example The author of the paper states that the type of brand of an enterprise is usually formulated from who the business enterprise consist of, the expectations of what they expect to become in future and lastly the perception of society and the people have towards the entity. A business cannot at any single point have opposing qualities. For example, the business enterprise can be quite innovative in nature, producing high-cost goods and services as well as high quality of the products in question. In other words the fountain of a business’ brand is its logo, the enterprise’s website, its mode of packaging and lastly its materials of promotion should ingrate the enterprise’s logo and consequently pass the message of its brand. After talking to Dr. Jim Friedman, branding has more meaning than the usual notion we had in the past. He was not afraid to speak out his mind by shading light to very gray areas of business and marketing in general in the society. He does not a llow a person to stay in a comfort zone because one will not achieve much in such a place and hence result in failures in life. When relating with others, he remains true to himself and does not pretend to be someone he is not and encourages individuals to emulate that quality from him. Kailin has an idea and brings along a water bottle of water which contains words from a famous American poet, W. H. Auden, who is renowned for his poetic works and the love he has for poems. The words are that â€Å"Thousands have lived with love, not one without water.†

Impact of the Economic Environment on a Success of New Enterprise in a Essay

Impact of the Economic Environment on a Success of New Enterprise in a Country - Essay Example This essay outlines the significance of correct appraisal of the international marketing environment for the successful conduct of a business in different countries in the age of globalization. Importance of healthy economic environment is considered in the essay. International marketing is faced with a variety of challenges as it is requires great strategies to achieve compatibility between different countries. This is in terms of the different needs of people in the different countries, as well as their regional differences. Different studies have shown that most international companies do not put into consideration this aspect of a country’s economy when coming up with their strategies. Such international companies still register success in their international markets, having disregarded the aspect of economic environment. This is a proof that economic environment is not the most important consideration in international marketing, as there are more important aspects. Of all the factors to be considered in appraising for international marketing, culture stands out as the most important factor. International marketing is a way of bridging between various countries and a way of profit creation. Culture is important in bridging between countries. However, economic factors also play an important role in determining the purchasing power and decisions of consumers in a country. This way, wealthy countries are the best platforms for international marketing as the purchasing power of their consumers is high. ... effective marketing strategies to counter this socio-cultural influence among countries, which believe that fitness is only important for the rich professionals and not the common man. By identifying themselves as alternatives to health, the fitness companies have managed to get an entrance into some of the countries that have this psychological attitude towards fitness. In addition, the McDonald’s Company has registered great success in different countries because of its cultural awareness in host countries. Mainly, this company adjusts its menus and diets to suit the dietary need and cultures of the people in the host countries (Francis, 2010). Apart from culture, the economic environment of countries is an important aspect for effective international marketing. This comprises a country’s GNP. GDP, as well as per capita income. These are essential in determining the power of consumer buying in a country. If these are high, it means the consumer buying power is also hi gh. Business executives interested in international marketing can therefore, use these to determine the level of a country’s economic environment, as well as its market profitability (Kaynak, 1991). The economy of a country is a great influence in international marketing, as this comprises elements that are indicators of the height of market profitability in countries. It is therefore certain that the economic environment of a country is paramount in international marketing, given the important information it provides on wealth, consumer buying power, and income level, which are important market indicators (Muhlbacher, Leihs, & Dahringer, 2006). However, different studies have shown that most international companies do not put into consideration this aspect of a country’s economy when coming up