Comparison and contrast essay Example | Topics and Well Written Essays - 750 words - 3

Comparison and contrast - Essay Example Comparatively, these cities offer great life experience but it is not very easy to choose one when it comes settlement. Both are distinguished by their weather, factors such as entertainment and housing. Weather is one big different issue between these two cities. Seattle and Houston have calm weather conditions in the months of April and May. Seattle at times records up to four feet of snow but this is very rare in Houston which can witness only about one centimeter of snow in 25 years. When it snows in Seattle, it is really terrible since it does not only stop after a few inches but can even last longer where building a snowman is never a problem. Seattle also records plenty of rainfall such that it has come to be commonly known as the Rainy City. It can also be noted that Seattle experiences Mother Nature’s storms called tornadoes, which are mixed with hail, high winds that rip houses apart and cause other trail of destruction to infrastructure. The temperatures in Houston are moderated by the influence of the Gulf of Mexico and this results in mild weather conditions and it does not experience rain storms. Houston has warm weather and humidity is high especially during th e summer. Houston often experiences hurricanes during every summer with the high winds and heavy rain fall that can cause power outage for days and even weeks at a time and this make life miserable without drinking water and air conditioning. The geographical location of these two cities is a major factor when it comes to entertainment and sporting activities. In Seattle for instance, there are different kinds of entertainment activities that Houston cannot offer. Seattle is a quieter and more relaxed city that offers European relaxed ambience. Seattle is known for wonderful snow skiing and ice skating. There are several state recognized tournaments where some of them even attract European competitors. Seattle also has very

Business Plan Marketing Essay Example for Free

Business Plan Marketing Essay Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important aspect of the whole process. According to Uggla and Filipsson developing a company brand is one of the most important aspects of starting a business also. They used examples like Adidas, HM and Microsoft as good companies to look at as examples. A strong foundation to a business will be a huge help in making the business successful and profitable as quickly as possible. This being said the business that I would love to open is a garden center or nursery. Marshalls is going to be a leader in indoor tropical houseplants and foliage. We will not only sell the plants but offer landscaping  services and free classes to customers on how to maintain the plants that they do have. I have worked in this field my entire life and have seen many businesses of this type come and go for many reasons. I feel that after working in the field for 12 years I have a good grasp on the reasons why people were successful and unsuccessful. This alone will help me dramatically in the formation of the business because I will not make many of the same mistakes that other companies I have worked for made in the past. The vision that I have for Marshall’s nursery is to have broken even within the first two years of operation and be not only profitable but also the largest nursery in southeastern Michigan. I also want to introduce hundreds of uncommon types of plants to this region for in home growing. Being the biggest importer of tropical orchids and foliage is also very important to the successes of Marshalls. Anyone can sell the basic impatient and marigolds, I would love to go one step above this and show people it is possible to grow tropical and unique plants indoors. At Marshalls nursery our mission statement for this is simple: We want to sell unique tropical plants to our consumers at fair prices. Our consumer will not only gain the plant when they come into Marshalls but they will also gain knowledge. We will have only people that have experience in the field working hands on with the customers. Marshalls offers â€Å"how to† clinics on the weekends and for a small fee will also come out and help you plant whatever is bought at the store. The company will also sell only organic pesticides and fertilizers to consumers to ensure the safety of the environment and families. We will be leaders in the community by not only donating plants but also donating our time to serve the community. The management style will have to evolve as the company gets bigger over the first 5 years or so. In the first couple years while I build my staff the management style will most likely be autocratic. I personally will be in charge and tell everyone what to do. I believe that you shouldn’t give employees to much say in things till after they have shown not only competency but also built trust with the people they are working with. I believe this is also fair considering that I have sunk all of my self  emotionally and financially into the business and I want it ran this way until I at least start profiting. After I have started profiting and have built a good core of employees it will without a doubt turn more in the way of being run permissively. Employees should have the ability to make adjustments and choices in certain situations that may take place within the business. I will also work side by side with my employees. I have a strong belief that you should never tell some one to do something that you wouldn’t want to do yourself. The company will have a structure that starts with the CEO at the top and then down to two assistant managers. The assistant managers will be the ones that are responsible for all of the handling of cash in the mornings and at night and dealing with serious issues throughout any given day. The next level will be three yard managers. Yard managers are responsible for ensuring that everything is completed in the yard and that all of the plants are looking healthy. The will have the ability to delegate to any of the 10 employees working under them. The basic employee will be hourly and do all of the daily task such as helping customers to their cars and watering all of the plants. I believe that by setting up Marshalls nursery in this type of management structure it will greatly benefit the company. Everyone will know what the hierarchy is in the company and know who they can go to for help. Many people would say that this is almost a form of micromanagement but it is needed when you have a company with so many different variables. This structure will also utilize all of the employees’ strengths and eliminate tasks that they may be weak in. Overall, this is just a brief description of the company that I would like to start and how I plan on going about starting it. In weeks to fallow I will slowly build on these values that I have set forth to make for a much stronger company. This is just beginning of the planning. Planning is often the make or break in a company of any type or size. When you own and operate your own business your code of conduct is going to be one of the most important things that you will ever create. This is going to set an  ethical standard for how your business will be run and how the employees should act well at work. This all starts with a core set of values. The Values that Marshalls will use include Honesty, fairness, integrity and using all of these traits to reach the company goals in the near future. All of these things are going to be considered highly, not only in hiring but also keeping a safe and friendly atmosphere for everything. We will not tolerate any unethical behavior in our business by an level of employee. All documents will be checked by our third party accountant that will ensure that all paperwork is done properly and accurately. Marshalls will have zero tolerance for unethical behavior and will be punished by job termination and involvement with the law if the situation dictates. Marshalls will be able to work this code of ethics into everyday practice and will not affect how things are run. This is something that we will need to have in order to be a successful business. A marketing plan is interracial to the success of any business. Regardless of size or what you’re trying to sell it’s going to the back bone of profitability. There are many different aspects that go into making a market plan including: market research, SWOT analysis and the 4 P’s of marketing. All of these things are going to add up to a small portion of what is in a thorough marketing plan but all are important in ensuring a successful business. Market research like I explained in the previous paper is going to explain market trends, competitors and environmental factors. All of these can have huge impacts on how well your company is going to do. You should know your market extremely well. You wouldn’t want to put A steak house in the middle of a vegan community and expect it to succeed. Sometimes however stepping outside the box can be extremely profitable if you can find a niche market that has not been tapped. This is where Marshalls is going to be since were selling tropical plants in a cold climate. A lot of people would say this makes little sense but people in general want what is different for their households and businesses and we can provided that. The first thing that needs to be done when creating a market plan is the 4 p’s of marketing.  This is going to include everything that is going to be involved including product, price, place and promotion. All of these things make up what is called the marketing mixes. The marketing mix is the basics of the business without these you would not even have a business. To be successful Marshalls Nursery is going to have to fallow all of these very to be successful. The product that Marshall’s Nursery is going to be offering is an exotic plant nursery. The plants are going to be from around the world and from many different growers and all have very specific needs. Marshalls will be able to not only sell the plants to the customer but also help them place them in the home where they will flourish. This service will be at an extra charge but to ensure that the plants will do well and produces blooms it will be very helpful. If we can try and get every customer to use our in home care service than it will take the company to a new level of profitability. Price is going to be the most difficult thing for Marshalls. It’s very expensive to ship plants in a heated truck during the winter, but it’s crucial to the success of the business to do so. This will drive the price up a lot. With a lot of the connections with vendors I have made in south Florida I should be able to keep shipping lower. Also teaming up with other stores that are not in close proximity to my store would be another way to order more plants to eliminate s hipping costs. The fact that the plants are rare and people will not be able to get them anywhere else is going to make it easier to keep prices a little bit higher. I strategically picked the location for Marshalls. The area outside of Metro-Detroit is loaded with wealth and the home to over 50 major companies which are potential clients. Also by keeping it in a cold climate we eliminate a lot of competition. The majority of these plants can be bought in warm climates but are nearly impossible to find in Michigan. I have also looked at the growth potential and have found that because of cheap real estate people have been moving to this area quickly. The cheap real-estate also helps because I can afford a better location and building for Marshalls. Promotion is going to be vital to the success of the business. This is going to start with advertising and led directly into the customer service that we give our clients. We are going to do many different types of advertising. This will start with using yellow pages and direct mail. With the yellow pages site we can also hit the internet  marketing with a pay per click campaign. This means that we o nly pay when people click on the ad. Often its five cents per click and you pay depending on how many people click. We have also been working with a lot of local gardening magazines to advertise to our local customers and let them know we are now in town. We will do a free orchid campaign to the first 500 customers at the store to draw people in. This may cost us a lot at the start but in the long run will get the word out that were open and have a quality location. As a company we will also be performing a SWOT analysis on the business before we start. The advantage to this is that it really shows you where your business is and what needs to be improved on. SWOT consists of four things your company’s strengths, weaknesses, opportunities and threats. Marshalls Nursery has many strength’s. The first thing that is very evident is that I have worked in this type of business for over 12 years and have seen where other companies have succeeded and failed. With this knowledge I should be able to be proactive and not reactive as much. Stopping a problem from the start is huge advantage. I also have made a lot of connections in this type of business that will help me with prices and shipping. Majority of the potential weaknesses that I see are things that will be able to be stopped with proper planning. The first thing that I see as a problem is the lack of working capital that has to start the business. I need to have more capital on hand in order for the business to run to its full potential and for me not to put my own lively hood at risk. Also the lack of reliable workers is another thing that will be difficult. When dealing with exotic plants it will be important that my staff is well trained and knows a lot about the plants and how to care for them. Since we will have mostly tropical plants it will be hard to find adequate candidates. Opportunities that Marshalls may have are being the first business in the area to sell this product and offer in home services to go along with it. Also Michigan State University is the United States leading agriculture and hortic ulture school. This will help because I can use interns that are studying the field and even get potential job applicants straight out of college. We can also open many different locations down the line if the initial location does well. The biggest threat to the company is going to be the climate in Michigan. If we have an extremely cold winter which has happened several times in the past it’s  going to make quality shipping very difficult. Most tropical plants can’t tolerate temperatures under 40 degrees for longer than a couple minutes before getting damaged. Also, if we start doing well it will be very tempting for our competition to start replicating what we are doing. This will be a potential long term threat for the company. This marketing plan is just the beginning of success for the company. It may be the most important part of the process however, this is going to make or break your company. If we realize not only our successes but also our failures and act on them before they happen than we will be a much better company. Daily operations for a business are going to be the bread and butter of your business. A company is often made profitable on how they are run. This can be anything from giving serving customers to obtaining product from vendors half way across the country. The more streamline, efficient and friendly you are will increase margin and in the long run profitability. Often the company that is around in five years is the ones that have figured out how to have the best daily operations. Marshall’s nursery is retail and a services business. Making Marshalls not only a retail but service business will make the operations more difficult but also a lot more profitable. Being able to not only offer to sell items to people but also maintain and pot the exotic plants. I will list how general operations will go for the retail side of the business and the service side. The operations for the store aspect of the business are pretty simple and just like most other retailers. The most important aspect of the business is going to be a good shipping method. We will use heated/cooling trucks that will be able to keep the plants at an exact 75 degrees for the entire tripe to ensure maximum freshness and quality for the customers. Shipping will be very important can have a huge impact on inventory levels and the amount of plants we can carry. We have decided to go a different route than most other nurseries in the area and do all of our own shipping in house. The reason for this is the ability to not only ensure quality but be able to pick select plants and stay in face to face contact with our growers. Our Growers are going to consist of four different companies. We have selected these companies because they have a great reputation and I also have contacts with them that will get us a lot better deal than going elsewhere. The first company that we are going to use is Costa Nursery. Costa is a large scale nursery selling anything from rare plants to the common marigold. I have dealt with them for over 6 years and love their product. They will provide us with mainly orchids and bromeliads. The second is going to be Florida tree farm, they have a large selection of indoor palms that you cannot buy anywhere else in the country. Dewar’s nursery is going to be our primary rose and citurs fruit dealer. Windmill farms will give us the basic everyday 6 packs that people will buy for their outside landscaping. We will only use windmill farms for the summer months to gain a little bit of extra business to sell outdoor plants. Now that we have gone over how and where we will get our product the next aspect is how the actual store is going to be set up. The approximate size of the store will be 1500 square feet inside and 1000 square foot outside area for summer plants. The store will be organized by type of plant on both the inside and the outside. Our staff on any given day will include me and one other manager and at least three other employees to help out the majority of the customers. The store hours will be from 9-7 Mon-Saturday and 10-6 on Sundays. The managers will be the ones that run the registers the majority of the time well the associates help customers find and load what they need into the car. One other responsibility that everyone will have is making sure all of the plants get watered every single day. Watering is the number one reason the nursery’s have shrink so it will be everyone’s job to do this At the end of every day the managers that close will be responsible for counting down all of the registers and making sure the store is clean and ready for business the following day. These roles can be modified if need be due to call offs or any other issues that may come up. We will also have at least two traveling care takers for homeowners and business owners that will go from place to place and take care of people’s plants. These will also be the individuals that make long distance runs to the nursery’s to pick up  product. Monday will be a very crucial day for the business. The managers will do inventory and decided what we are going to need for the next couple weeks. They will then call it in to the different vendors and set up a Thursday or Friday pick up time. Monday and Tuesday will also be the days that our traveling plant specialists will go to appointments to take care of people’s plants. This will all be going on behind scenes well the store is operating its daily business. Wednesday the plant specialists will leave in two boxes trucks and travel to Florida where they will load up the two trucks and return home before Saturday so that the store can be replenished with merchandise. Upon returning on Saturday the associates will unload the truck and the managers will do a second check to make sure everything has arrived not only in good shape but also the proper quantities. This seems like a lot of work but it is very important to only have the freshest product for our customers and will also make it so that we can keep prices lower. This will be a typical week at Marshalls. I have found that over my years of managing similar businesses nothing is every set in stone and adjustments will have to be made as we go. This is just a general blueprint for what a week will look like. We have been looking at the idea of getting several of our products from the Caribbean islands. There are many pros and cons of doing this. The first thing that we noticed was that we were able to get products a lot cheaper per plant but will have to pay almost three times the shipping to get them back to the U.S. The reason that they are so much cheaper is because the labor to grow them is less than half what we pay people in the United States. Countries like Haiti pay people only dollars a day. Many of the growers also do not fallow the laws of the U.S and use pesticides and fertilizers that have been banned. This is especially relevant when trying to ship fruit trees that are going to potentially be consumed by people. Dealing with the government of some of these other countries is also very difficult because they want to control what is being shipped and often times will confiscate things at the border that they feel is odd. When this happens there is no guarantee that we will ever get what we ordered and can  often times result in huge losses. A typical order can range anywhere from 2000 dollars up to 20,000. One lost order can ruin a half of month’s sales. Like any business networking is key in success so by gaining overseas contacts it can greatly increase sales and even potential locations to expand to. We have even looked at opening our own greenhouse and fields in some foreign countries to produce our own plants. This is just a basic overview of what the operations for Marshalls will look like. Many things will come up that may change how the company will be run. Many factors such as weather and war may dictate what will happen. If we are able to stick to this plan as close as possible we should be profitable within the first two years of being open. A cash flow analysis is an important part of any business that is planning on succeeding and growing in the future. Marshalls is no different than any other business in that it needs to have an accurate cash flow statement. This will give us a better idea of how the business is doing and where the cash is flowing in the business. It is important as a small business to prepare these documents as frequently as possible. This can be done anywhere from monthly to annually. In this paper we will look at what goes into a cash flow analysis and what some of the benefits are for keeping an accurate cash flow analysis. The first part of the cash flow statement that you will need to know is the net income. The net income is the total amount of money that will be brought in. This will be a base number with nothing taken out for liabilities or money that was spent. Marshalls had a net income of 545,000 in the first year of doing business. Operating activities is the first thing that needs to be analyzed for a cash flow analysis. This will include anything that will produce direct revenue or any of the costs that may come up when producing a good or a service. When looking at what might cause cash inflow, you would consider thing like customer sales from primary products. For Marshalls this would be anything that we would sell to the public. The main out flows that we will have to  consider for operating activities would be paying suppliers and employee payrolls. The money that will go out to our suppliers will be around 100,000 and our payroll for the year will be around 300,000 all together for our employees. Investing activities is the next area of that we will look at when making a cash flow analysis. This will be higher for the first year because of the property that we will be buying. This is a noncurrent asset that will generate a lot of money for us over time. The property is we bought is 200,000 and will only have to be deducted for the first year of the cash flow statement. Equipment for the company is also in this category because over time we will make money from this. The total cost of this is going to be 20,000. Financing activates is the final area on the cash flow analysis that Marshalls will have to take into consideration. This area will be anything from having to barrow money for new equipment to using cash to pay off a property loan. Marshalls will have to be making payments on equipment and also on the cost of the mortgage for the building that they will be located in. There are many benefits to preforming a cash flow analysis and is necessary for any size business. The first thing that we need to consider is that this is the final report that is prepared. This means that it takes into account everything that was in the other financial statements. This statement will show accountability and validity of all the other kinds of statements. This is a great way to analyze how healthy a business is when you are considering doing business with them or investing with them. This report will also make the company a lot more credible when trying to entice investors and other financing. Many problems will arise if this report is not done properly and in a timely manner. Cash flow statements are the overall performance of your business and by not knowing where you’re sitting it can have terrible future implications. Including, overspending and not being credible to potential  investors. Information technology can be a make or break of a business. It can not only save the company a lot of money but also at the same time protect valuable information. This information can include anything from business account numbers, customer information, vendor lists and product margins. All of this is going to be information that you would not want to lose or get stolen by potential competitors. The first thing that we are going to look at is going to be types of hardware that we will be using at Marshalls to make it as safe and user friendly as possible. The hardware that we are going to be using for this business is going to be pretty simple because of the nature of the business. We will have two computers that will be for ordering information and managing the website online. These computers will also field all email questions by customers from the website. We will also have a laptop for the delivery guys to use to make sure that all of the products they are picking up are correct and for lite personal use on two and three day trips. In the office there is a multipurpose printer that has the ability to copy, fax and print. To stay up with the times we have decided to also integrate two I-pads into our company to take credit card sales on the spot and make answering questions easier for the customer. Software is going to be an area where we will not need to spend a lot of money to start out. I figure that we will get QuickBooks to do our accounting and the Microsoft office suite to do the majority of the other features. In office suite there is a program that is called accesses and will build a database of customers and we will use that heavily for direct mail and contacting potential customers over time. The one area that we will not skimp in is anti-virus protection the reason that I say this is because it is going to be important to protect all of our information. Marshalls is going to use email very heavily for their business not only to stay in touch with customers but also to order product and keep in contact with the delivery people that are on the road 3 days a week. Marshalls  Email is [emailprotected], the reason that we decided on this email is because people will easily be able to distinguish us when looking through their emails. We also used Google as our home for our email because it is not only free but can hold the most amount of emails. We will have a basic network that will link all of our electronic devices to the main desktop PC in the manager’s office. All important documents will then be stored in external hard drives as well as on the device that it was transferred from. This will ensure that we will never have an issue where we lose paper work or information that we will need at a later time. For the laptop and I-pads we will have wireless internet at the store and the ability to have ATT 3g for the laptop on the road. Our website is going to be very simple in design with a basic landing page that will search engine optimized to increase relevance and raise our spot on search engine pages. The page will have a spot where customers can get basic information and see approximate in store quantities. The main concern for www.Marshallstropical.com is going to be that due to the ability to order, schedule appointments and get plant information on our site it will have high volume of people at the site at any time making it slow if not shutting it down. This concern for heavy usage on the website has made Marshalls staff decided to implement cloud technology. Cloud technology is a somewhat new technology that eliminates the need for multiple servers. This alone is going to save you a ton of money in basic server costs. Normally a server is going to have to have a host and you will be charged no matter how much you actually use it. You also will have to buy more servers as the site gains popularity or it will slow down dramatically. Customers hate not being able to streamline across a site and will often not even consider a site that is not in fast working order. What cloud technology will do for us is not only eliminate the need for servers but also increase our scalability. Meaning the site will be able to handle more people when needed and scale back down when traffic is slower. This makes it very convenient because you never have to worry about your site being slow due to high traffic and potentially  losing sales. Cloud technology is also a performance based asset. The reason I say this is because you are only really paying for it when people are using it. This being said when people are looking at your website that is creating leads and the potential for customers so you are really only paying when it’s being used. This can all be done from one computer and is a very simple. With the little bit of time I will have on my hands running the business simple is better. This is just the start to what we can do with information technology in our business. Since we are so small we will be able to run lite in this area for a while. When we start to get bigger and open up new locations the need for information technology expansion will be needed. The most important thing overall is our security and the ability to protect our information yet stay streamlined for the customer’s needs. Management in any business is going to be an important factor. A business that is not ran properly will often times not be around for more than a couple years. Poor management will affect customer satisfaction as well as employee satisfaction. It is often a trickledown effect with an end result of customers not wanting to shop at that place of business and the business not being able to hire potential qualified candidates. At Marshall’s nursery we will have four managers that will run the business. One of the managers is going to be the owner and will have the final say in any issues that may arise. This is going to be somewhat of an autocratic management style but since the owner has the final say. I feel that I should have the final say on this because it I am solely taking the entire financial risk in the business. Not only am I taking the entire risk but I also have more experience running the business than any of the other managers that are fresh out of college. Marshalls will also have an offsite accountant that will be responsible for the weekly reports and making sure all the books are kept up to date and correct. We also have the ability to bring in outside consultants that will help train our employees about the different types of plants and plant care. All of the employees at Marshalls will have to be team players, when you are running a large business with a staff of 12. Employees will have to learn how to work together in order to get everything accomplished that needs to be done. I stated that it was going to be an autocratic work place for the first couple years but I hope to move more to a democratic type of management style when we get established. I want all of the managers to have a say in how the business is run and implement things that they feel is going to help the business out over time. Only fallowing ones persons ideas and direction will eventually hinder its ability to grow into a unique business. Communication at Marshalls is going to be very important because of the nature of the business. We will be running three different shifts that will only overlap by a couple of hours. Since the overlap is so little, we will have to utilize emails, texts and interpersonal communication in order to get our daily business done. Information that is business sensitive will only be available to the managers and accountant. Many things over the course of any given day will have to communicate. Some of these things will be watering logs, work lists and schedule changes. All of this information will be emailed to each employee. Organizational culture is how the employees interact with each other with in an organization. An organization can be defined as anything that a group may partake in. Organizational culture can be how people interact with each other and their beliefs, habits, values, visions, norms and many others. Since it is very hard to match people up that have the exact same traits we will have to ensure that here at Marshalls we will have to do the best we can in the interview process to get a good mesh of people. No business can handle people bickering and fighting every single day. In the event that a labor strike were to happen in the middle of my peak season it would very difficult to keep my plants supplies up. The first thing that I would need to do is find out what I have exactly on hand and figure out how long mu current inventory would last. After figuring out my current inventory I would then have to start shopping around for the next  best suppliers that have similar prices and adjust my prices accordingly. I would probably have to bring on a couple seasonal drivers so that I could utilize several different vendors for the season and keep the orders coming. Competition in this business is already fierce and I have found a niche market. If more of the same types of businesses pop up around me. The first thing I will have to do is get a hold of my suppliers and let them know that if they want me to keep ordering than they will not supply to any of the surrounding areas. This may seem harsh but they will understand since I have done business with them longer and most likely am ordering bigger quantities. After doing that I would have to scope out the competition and see if they are similarly priced to me. Slight adjustment in prices may be needed to ensure that we are the best priced place in town. This will also have to be monitored closely over time to make sure that we stay the cheapest. Laying off employees is never an easy thing to do especially when you have built a tight group like we have at Marshalls. The lingering affect can be the worst part of a large scale layoff. The most important thing that you have to do is ensure the people that do still work for you that their jobs are safe and they don’t have to worry every day about losing their jobs. After you have reassured them of that I would then offer them the ability to have a couple extra days off when needed to cut payroll and let them know that you will be able to work around their schedules better. This may seem crazy considering you just laid employees off but it’s an easy way to shed parole and give a small morale booster to the current employees. Managing a small business is not an easy thing to do. Often times it can be stressful, sad, fun and overwhelming. The monetary payouts and the feeling of success within the business can often times make the job very desirable. You will come across millions of different customers and situations over the course of your carrier, some easy and some hard but in the end all gratifying. Wilkinson, M. (2009). Small is good. Charter, 80(11), 23-25. Retrieved from Business Source Complete Database. http://www.quickmba.com/marketing/research/ Intuit, Inc. (2008, June). Intuit, Inc. SWOT Analysis. 1-10. Retrieved from Business Source Complete database. http://www.inc.com/guides/201107/how-to-write-an-operational-plan-for-your-small-business.html Wooldridge, J. (2008). When outsourcing finance and business operations makes sense. Associations Now, 4(10), 16-17. Refrences: http://www.moneyinstructor.com/doc/cashbenefit.asp Dibrell, C., Davis, P., Craig, J. (2008). Fueling innovation through information technology in SMEs. Journal of Small Business Management, 46(2), 203-218. http://www.youtube.com/watch?v=QJncFirhjPg

Funny :: essays research papers

Cause the streets have opened my eyes to see. says: im the son of hazel and grame Cause the streets have opened my eyes to see. says: graeme* Cause the streets have opened my eyes to see. says: hazels hot Peter says: no, i am Peter says: lol she sure is Cause the streets have opened my eyes to see. says: shotgun!! Peter says: shes a milf Cause the streets have opened my eyes to see. says: i fukd her in the buttocks Cause the streets have opened my eyes to see. says: i hate canadians Cause the streets have opened my eyes to see. says: i burnt one the other day cuz he stole my sandwhich Hot Stuff says: Im sorry.. I thought it was my cousin Peter.. it must be a different Peter.. sorry about this.. bye Cause the streets have opened my eyes to see. says: dont leave, its fun Peter says: i like your baby Cause the streets have opened my eyes to see. says: we're just racists new zealanders Cause the streets have opened my eyes to see. says: i wona eat it Cause the streets have opened my eyes to see. says: then fuk its little hole Hot Stuff says: you're from New Zealand.. cool.. Cause the streets have opened my eyes to see. says: no, its a shit country Hot Stuff says: hey, that is not funny to say that about my daughter Cause the streets have opened my eyes to see. says: i wona move to japan Cause the streets have opened my eyes to see. says: im sory my dad abuses me Peter says: can we dress up in sheepskin and play sausages? Hot Stuff has left the conversation. Cause the streets have opened my eyes to see. says: lmao Peter says: lmfao Cause the streets have opened my eyes to see. says: we win Cause the streets have opened my eyes to see. says: u like? Peter says: man that was awesome Cause the streets have opened my eyes to see. says: hahahahaha Peter says: im was going nuts laughing Cause the streets have opened my eyes to see. says: we rock Peter says: i am not going to forget that Cause the streets have opened my eyes to see. says: i woz so proud 'fuk its little hole' Peter says: lol Cause the streets have opened my eyes to see. says: dude, wel done Cause the streets have opened my eyes to see. says: that woz orsum Cause the streets have opened my eyes to see. says: shes prolly cryin

Internet Security Essay -- Essays Papers

Internet Security Security is crucial to any flourishing society such as the one in which we Americans live today. Imagine if there was no law enforcement in New York City. No one except criminals would dare to walk down the streets. People would live in fear every day. No one would work and no one could enjoy nature and the outdoors. We would all barricade ourselves indoors, only daring to venture outside into the dangerous world when we absolutely needed to. Everything would be different. Thinking of the Internet as a society, or a global community, one can also apply this notion of the importance of security. Imagine if everyone had access to all the files on every individual's and every business's computers. It would be the same as if all stores in a city were open to the public 24 hours, 7 days a week with all merchandise available for free, and all citizens' homes, credit cards, family heirlooms, etc. as well. It would be anarchy, it would be disastrous. In America today, citizens generally feel safe. We feel safe not only from our neighbors, but also from attacks by foreign countries. We have the most advanced military defense systems, and we've proven ourselves to be a powerhouse in recent years like in the Persian Gulf War. For a while, many of us perhaps even felt like America was invulnerable. On September 11 of this year 2001, we learned otherwise. We learned that America did have security holes. We learned first-hand about the horrors that criminals could bestow to us as a nation. Similarly, throughout the last 20 or so years, the Internet has harnessed a wide variety of criminals committing new kinds of crimes. What's more, everyone is at risk, the rich and the poor, m... ...5(4), 161-185. Popular print information source: Bansal, Parveen. (2001, November). Updating the Hole in the Wall. The Banker, 151, 81. Electronic scholarly journal article: Schultza, Eugene E, Proctorb, Robert W., Lienb, Mei-Ching, & Salvendy, Gavriel. (October, 2001). Computers & Security. Retrieved December 8, 2001 from http://www.sciencedirect.com/science%3f_ob=JournalURL&_cdi=5870&_version=1&_urlVersion=0&_userid=0&md5=7ad5f679d398b70e02e99cc968692dda Reliable multimedia video/audio online: The Morning Show: Internet Security. Retrieved December 10, 2001 from http://search.npr.org/cf/cmn/cmnpd01fm.cfm%3fPrgDate=2%2F16%2F2000&PrgID=3 Reliable web site: National Institute of Standards and Technology. (January 19, 2001). Advanced Encryption Standard (AES) Fact Sheet. Retrieved December 8, 2001 from http://csrc.nist.gov/encryption/aes/aesfact.html

Orange Telecom: a Case Analysis

Orange Telecom: A Case Analysis ORGA 433 – 460 Orange Telecom is a tremendous example of successful organizational understanding of change in a fast-paced and growing market. Utilizing the environment around them, Orange has grown into a worldwide triumph in the Telecom industry. By committing to a progressive strategy, Orange has demonstrated their ability to change and evolve to not only suit their immediate environment, but to also actively envision the future path of the industry, and capitalize on prospective trends around the world.Question 1: Using the internet and other sources, as well as the information give in the case study, summarize the elements in Orange’s temporal and external environments in terms of the influence it had on the opportunity for this new brand to succeed, 1994-2006. Orange was launched in the UK in 1994 as an answer to the growing trend towards mobile telecommunications. From the very beginning, Orange utilized a strategy of pioneering ma ny of the services to its customers that would later become the norm, industry-wide.At it’s launch, Orange was the first to offer standard customer service features such as caller id. Orange was the first company to offer aesthetically appealing masts shaped like trees which helped in customer relations. In 1999 Orange launched a branch in Switzerland which would be the first of many excursions into foreign markets. In 2000 Orange was able to use superior technology to offer Europe its first wireless video phone. These are just a few example of Orange’s strategy of providing customers with the latest in innovation.They launched at a time when Telecom services focused more on turnover than customer service. Orange decided to go in a completely unique direction by focusing primarily on customer concerns and service, being among the first to offer their customers numerous different option in every category such as prepaying phones through ATMs. In the UK, in 2003 Orange c hanged the way the mobile market operated, turning all of its 2,000 UK retail salespeople into ‘phone trainers’ and introducing them into its high street stores.It also launched the new Orange Film Funding Board adverts that took the international cinema industry by storm. The success of Orange is also strongly attributed to its ability to capitalize on external environmental trends. Being a company steeped in English and French heritage, Orange has been able to utilize a multicultural approach to business and provide nations with both French and British histories. This has opened the door for Orange to cross the language barriers that often bring to a halt the growth of many organizations.Orange has also been able to sense the common curiosity mankind has towards the future and has therefore began marketing itself, not as a company that simply provides a service, but also a company that provides answers to the future through innovation. Further, the Orange brand has be come so widely recognized in the UK and nations around the world that the company’s symbol has become synonomus with youth, innovation, and of course mobile phone service. They have strongly marketed this brand to the youth with the knowledge that brand recognition has become more important than ever in an industry with so many customer options.Finally, Orange has had a finger on the pulse of, not only technology and innovation, but of the field of study of technology. Since 2000 there has been a huge growth in the communications field of education, and Orange has capitalized on this by keeping steady observation of rising stars in the field of Mobile Telecom. Orange has utilized its temporal and external environment to become a successful telecom company. By keeping up with trends, and pioneering so many practices that have become common-place, Orange has now become an industry leader in being able to recognize environmental trends and provide answers for the future.Question 2: What type of change do you think Orange was pursuing? In terms of the concepts and ideas put forward, particularly in Chapter 2, justify your views. As an organization in an already fairly established industry Orange was attempting a transformational type of change, also developmental change seemed to be something that was pivotal in the enterprise of this organization. Since the time of its official launch in 1994, to present day, Orange has been avid in establishing itself as a more wider social ntity rather than a specifically narrowly viewed service provider in an industry with a lot of alternatives. This very separation has been the catalyst of the transformational change that took place in the telecommunication industry with the launching of Orange. This change could be also more specifically described as discontinuous change due to the fact that Orange initially originated from a parent company that was government owned. Furthermore, the strategy pivotal to Orange’ s success has been significantly divergent from previously established strategies.Discontinuous change is defined by Grundy as â€Å"change which is marked by rapid shifts in strategy, structure or culture, or in all three† (Senior & Fleming, p. 46). The type of change that was pursued by Orange is developmental change. The parent company responsible for the establishment of Orange was France Telecom, which at one time was the monopolistic organization providing postal and telephone services in France. This fact is indicative of an executive team that was very experienced in traditional telecommunications establishments and industry nuances.However, rather than simply carry over that deeply rooted experience in a fashion of an identical duplicate, the executives of the newly formed Orange took a developmental approach and built upon well established concepts in order to achieve new heights in this competitive industry. By building new concepts and ideas unto a solid foundatio n of industry experience the Orange company was able to outdistance its competition fairly quickly and become an industry giant in a relatively short time-span.If one examines the wide history behind the formation of Orange, this type of change is clearly evident and is transformational in its implications. From the very onset the organization aggressively pursued a marketing campaign that separated them from being viewed as simply another service provider or manufacturer, or a symbiosis of both. The company steadily became an abstract social entity that related to customers on a deeper level then a simple service provider and therefore revolutionized the way it connected with its client base.In the industry plagued by deprived customer service Orange established itself as a beacon of exceptional customer service has been increasing its customer participation in leaps and bounds, which in turn made it the global entity it is today. Question 3: How far do you think the changes made h ave been appropriate to the environments in which Orange was operating? The changes that Orange has made are very appropriate for the environment (market) in which they operate. First, the most basic change they have made is distinguishing themselves as a provider of customer service, not as manufacturer and provider as a particular product.This avoided labelling as just another network provider, and definitely differentiated their firm from the other carriers in the markets where they operate. They operate on a looking forward basis, looking to increase the possibility of communication concentrating on the service and relationship with customers not just the individual transactions. Another change that was made was to have a name that couldn’t be cut out at a mobile services provider; unlike Rogers Wireless, T-Mobile.. etc the changes they made to the way they are branded themselves effectively.They chose a name that was abstract and unrelated to the telephone industry which was unconventional in that it showed a divergence from industry standards which has paid off for them. An abstract name that is not consciously tied to only one part of a person’s life gives the feeling of an all-encompassing service or entity in that person’s mind. This is appropriate given that Orange is aiming to enrich the customer’s life via their communication possibilities in an industry that is mainly transaction based and not geared towards customer service.Customer service changes they made were significant, being the first to provide â€Å"billing by the second† definitely would have put them in a category of their own at a time when other companies where billing by the minute. This change is consistent with their vision of embodying the future rather than just selling cell phones and products. Overall Orange has had great success by making changes to the way mobile telecommunication companies do business and are seen by consumers.Their brandi ng before and after their launch has reflected this as well, and considering their target market (the future) ,young people who use their mobile phones for more than emergency calls, their changes are very appropriate. After all it is the younger generations who will be more dependent on mobile communications as time passes accepting more services into their everyday life moving forward into the future†¦. and unlike the rest of the industry Orange has branded itself as the future which is very fitting. References Senior, B. & Fleming, J. (2006). Organizational Change (3rd ed. ). Essex, England: Pearson Education Limited.

Atlantic Telegraph Cable Timeline

Atlantic Telegraph Cable Timeline The first telegraph cable to cross the Atlantic Ocean failed after working for a few weeks in 1858. The businessman behind the audacious project, Cyrus Field, was determined to make another attempt, but the Civil War, and numerous financial problems, interceded. Another failed attempt was made in the summer of 1865. And finally, in 1866, a fully functional cable was placed that connected Europe to North America. The two continents have been in constant communication since. The cable stretching thousands of miles under the waves changed the world profoundly, as news no longer took weeks to cross the ocean. The nearly instant movement of news was a huge leap forward for business, and it changed the way Americans and Europeans viewed the news. The following timeline details  major events in the long struggle to transmit telegraphic messages between continents. 1842: During the experimental phase of the telegraph, Samuel Morse placed an underwater cable in New York Harbor and succeeded in sending messages across it. A few years later, Ezra Cornell placed a telegraph cable across the Hudson River from New York City to New Jersey. 1851: A telegraph cable was laid under the English Channel, connecting England and France. January 1854: A British entrepreneur, Frederic Gisborne, who had run into financial problems while trying to place an undersea telegraph cable from Newfoundland to Nova Scotia, happened to meet Cyrus Field, a wealthy businessman and investor in New York City. Gisbornes original idea was to transmit information faster than ever between North America and Europe by employing ships and telegraph cables. The town of St. Johns, on the eastern tip of the island of Newfoundland, is the closest point to Europe in North America. Gisborne envisioned fast boats delivering news from Europe to St. Johns, and the information quickly being relayed, via his underwater cable, from the island to the Canadian mainland and then onward to New York City. While considering whether to invest in Gisbornes Canadian cable, Field looked closely at a globe in his study. He was struck with a far more ambitious thought: a cable should continue eastward from St. Johns, across the Atlantic Ocean, to a peninsula jutting into the ocean from the west coast of Ireland. As   connections were already in place between Ireland and England, news from London could then be relayed to New York City very quickly. May 6, 1854: Cyrus Field, with his neighbor Peter Cooper, a wealthy New York businessman, and other investors,  formed a company to create a telegraphic link between North America and Europe. The Canadian Link 1856: After overcoming many obstacles, a working telegraph line finally reached from St. Johns, on the edge of the Atlantic, to the Canadian mainland. Messages from St. Johns, on the edge of North America, could be relayed to New York City. Summer 1856: An ocean expedition took soundings and determined that a plateau on the ocean floor would provide a suitable surface on which to place a telegraph cable. Cyrus Field, visiting England, organized the Atlantic Telegraph Company and was able to interest British investors to join the American businessmen backing the effort to lay the cable. December 1856: Back in America, Field visited Washington, D.C., and convinced the U.S. government to assist in the laying of the cable. Senator William Seward of New York introduced a bill to provide funding for the cable. It narrowly passed through Congress and was signed into law by President Franklin Pierce on March 3, 1857, on Pierces last day in office. The 1857 Expedition: A Fast Failure Spring 1857: The U.S. Navys largest steam-powered ship, U.S.S. Niagara sailed to England and rendezvoused with a British ship, H.M.S. Agamemnon. Each ship took on 1,300 miles of coiled cable, and a plan was devised for them to lay the cable across the bottom of the sea. The ships would sail together westward from Valentia, on the west coast of Ireland, with the Niagara dropping its length of cable as it sailed. At mid-ocean, the cable dropped from the Niagara would be spliced to to the cable carried on the Agamemnon, which would then play out its cable all the way to Canada. August 6, 1857: The ships left Ireland and began dropping the cable into the ocean. August 10, 1857: The cable aboard the Niagara, which had been transmitting messages back and forth to Ireland as a test, suddenly stopped working. While engineers tried to determine the cause of the problem, a malfunction with the cable-laying machinery on the Niagara snapped the cable. The ships had to return to Ireland, having lost 300 miles of cable at sea. It was decided to try again the following year. The First 1858 Expedition: ANew Plan Met New Problems March 9, 1858: The Niagara sailed from New York to England, where it again stowed cable on board and met up with the Agamemnon. A new plan was for the ships to go to a point mid-ocean, splice together the portions of cable they each carried, and then sail apart as they lowered cable down to the ocean floor. June 10, 1858: The two cable-carrying ships, and a small fleet of escorts, sailed out from England. They encounter ferocious storms, which caused very difficult sailing for ships carrying the enormous weight of cable, but all survived intact. June 26, 1858: The cables on Niagara and Agamemnon were spliced together, and the operation of placing the cable began. Problems were encountered almost immediately. June 29, 1858: After three days of continuous difficulties, a break in the cable made the expedition halt and head back to England. The Second 1858 Expedition: Success Followed By Failure July 17, 1858: The ships left Cork, Ireland, to make another attempt, utilizing essentially the same plan.   July 29, 1858: At mid-ocean, the cables were spliced and Niagara and Agamemnon began steaming in opposite directions, dropping the cable between them. The two ships were able to communicate back and forth via the cable, which served as a test that all was functioning well. August 2, 1858: The Agamemnon reached Valentia harbor on the west coast of Ireland and the cable was brought ashore. August 5, 1858: The Niagara reached St. Johns, Newfoundland, and the cable was connected to the land station. A message was telegraphed to newspapers in New York alerting them of the news. The message stated that the cable crossing the ocean was 1,950 statue miles long. Celebrations broke out in New York City, Boston, and other American cities. A New York Times headline declared the new cable The Great Event of The Age. A congratulatory message was sent across the cable from Queen Victoria to President James Buchanan. When the message was relayed to Washington, American officials  at first believed the message from the British monarch to be a hoax. September 1, 1858: The cable, which had been operating for four weeks, began failing. A problem with the electrical mechanism that powered the cable proved fatal, and the cable stopped working entirely. Many in the public believed it had all been a hoax. The 1865 Expedition: New Technology, New Problems Continued attempts to lay a working cable were suspended due to a lack of funds. And the outbreak of the Civil War made the entire project impractical. The telegraph played an important role in the war, and President Lincoln used the telegraph extensively to communicate with commanders. But extending cables to another continent was far from a wartime priority. As the war was coming to an end, and Cyrus Field was able to get financial problems under control, preparations began for another expedition, this time using one enormous ship, the Great Eastern. The ship, which had been designed and built by the great Victorian engineer Isambard Brunel, had become unprofitable to operate. But its vast size made it perfect for storing and laying telegraph cable. The cable to be laid in 1865 was made with higher specifications than the 1857-58 cable. And the process of putting the cable aboard ship was greatly improved, as it was suspected that rough handling on the ships had weakened the earlier cable. The painstaking work of spooling the cable on the Great Eastern was a source of fascination for the public, and illustrations of it appeared in popular periodicals. July 15, 1865: The Great Eastern sailed from England on its mission to place the new cable. July 23, 1865: After one end of the cable was fashioned to a land station on the west coast of Ireland, the Great Eastern began to sail westward while dropping the cable. August 2, 1865: A problem with the cable necessitated repairs, and the cable broke and was lost on the sea floor. Several attempts to retrieve the cable with a grappling hook failed. August 11, 1865: Frustrated by all attempts to raise the sunken and severed cable, the Great Eastern began to steam back to England. Attempts to place the cable that year were suspended. The Successful 1866 Expedition: June 30, 1866:  The Great Eastern steamed from England with new cable aboard. July 13, 1866:  Defying superstition, on a Friday the 13th the fifth attempt since 1857 to lay the cable began. And this time the attempt to connect the continents encountered very few problems. July 18, 1866: In the only serious problem encountered on the expedition, a tangle in the cable had to be sorted out. The process took about two hours and was successful. July 27, 1866: The Great Eastern reached the shore of Canada, and the cable was brought ashore. July 28, 1866: The cable was proven successful and congratulatory messages began to travel across it. This time the connection between Europe and North America remained steady, and the two continents have been in contact, via undersea cables, to the present day. After successfully laying the 1866 cable, the expedition then located, and repaired, the cable lost in 1865. The two working cables began to change the world, and over the following decades more cables crossed the Atlantic as well as other vast bodies of water. After a decade of frustration the era of instant communication had arrived.

Microsot Word 2000 essays

Microsot Word 2000 essays -The creator of the popular Windows operating system founded by Bill Gates. (microsoft.com/office/order/pricing.htm, 2000) Microsoft Word 2000 is generally purchased as a part of the Office 2000 package. The New User/Retail Upgrade Price when purchased with the: -Premium Package (including: Word, Excel, Outlook, - -Publisher, Small Business Tools, Access, PowerPoint, FrontPage and PhotoDraw) - $1,299/$699 CAN -Professional Package (including: Word, Excel, Outlook, Publisher, Small Business Tools, Access and PowerPoint) - $929/$539 CAN -Small Business Package (including: Word, Excel, Outlook, Publisher and Small Business Tools) - $769/$389 CAN -Standard Package (including: Word, Excel, Outlook and PowerPoint) - $769/$389 CAN -The New User/Retail Upgrade Price when purchased alone: (microsoft.com/office/word/Introduction.htm, microsoft.com/office/word/Streamline.htm, 2000) -Combines word processing with the Web (eg. documents can be sent by e-mail with the click of an icon or make it a Web page with a click of the mouse). -Integrated with all Office 2000 programs allowing for top-quality documents, presentations, Web pages, etc. -Proofing tools (AutoCorrect, Spelling and Grammar) available in English, French and Spanish. -Documents can be created and edited in just about any language as long as you have the font installed on your computer. (microsoft.com/office/word/Streamline.htm, 2000) -WYSIWYG(What You See Is What You Get) Font Menu: Gives you a preview of font styles before they are chosen. -You no longer have to press TAB or ENTER to get where you want to start with the new "Click and Type" feature. -"Collect and Paste": Allows you to store up to 12 cut or copied items and insert them all at o ...

Internet Rewires Our Brain

Internet Rewires Our Brain The Internet has become an essential part of human life. It is impossible to imagine a civilized house without an Internet. All the companies work with the help of the Internet and it seems that people are unable to live without this innovation. The Internet gives people much.Advertising We will write a custom essay sample on Internet Rewires Our Brain specifically for you for only $16.05 $11/page Learn More News is considered on the Internet, all the information people need may be found online, people communicate and entertain with the help of the Internet. However, many scientists start warning people about the harmful effect of the Internet on human brain. To operate actively and successfully, human brain should work. The Internet prevents people from thinking that results in stunting their mental growth. Much research is initiated in this direction and thinking critically it is possible to find many reasons why people should start warring about their bra in rewire. Reading the article ‘As the Internet rewires our brains’ written on February 28, 2009 by Kurt Cagle, it is impossible to disagree with the statements provided there that the Internet â€Å"is turning us into idiot savants, Aspergers and reverting our brains to a more primitive state†. Starting the discussion with the most popular Internet services, it is essential to speak about Facebook and Twitter. These services affect human ability to think. Children who start communicating in these social nets stop thinking critically. Heavy use of Facebook and Twitter makes children just repeat the said, think primitive and forget about critical skills. To be critically developed, human brain has to work. Such services as Facebook and Twitter do not give people an opportunity to think, they just make them consume some information which does not train human brain. People repeat primitive statements, they get to know the simplest news about the life of other people , but this information does not make people think, therefore, their brain remains stable. As it has already been mentioned, people have to train their brain to have the skills of critical thinking and to have brain work, in general. What is Facebook? It is a social network which helps people to get in touch, but, in practice, many people have made it the way of their life. Twitter is a more primitive way of social life, and it also makes people degrade. How else does the social network affect people? Thinking about the Internet, the most spread facility which comes to mind is communication.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is obvious that many people communicate online with friends and relatives who live far away. But the main problem is that there are people who begin to think that online communication is the only way of interaction. Kurt Cagle in his article presen ts several examples of the cases when people could not understand each other when speaking in the real world. Live communications are not interesting for people. Modern youth would better write a message online than call to a person or arrange a meeting. Online people have an opportunity to speak with many friends at one and the same time and there is no need to leave the house. Moreover, people are able to write messages without showing intonation and face reaction. People can think about the answer for some time. All these aspects make people lazy. Therefore, when they speak in a real world, from eye to eye, it seems that they fail to understand each other as there is not much time on thinking. Rereading a message or answering it online people may think thoroughly, but there is no such an opportunity while real communication. Speaking in a real world people forget how to express their opinion. They have to think fast, but the absence of constant training and practice does not give them a chance to express their thoughts adequately that leads to full misunderstanding. One more problem of the Internet which confirms the opinion that it rewires our brains is the absence of the concentration while reading. When people read books they have to be too concentrated not to leave important details. Now, reading a book, people do not need to think about it. There is a lot of software and other possibilities which help people find necessary information in the text without reading the whole part. Moreover, having forgotten the place where the information is located people can easily search for that fragment using the innovative technologies. This also leaves people without the necessity to train their brain. According to Kurt Cagle, human brain has to work in order to be active. When people read information with the desire to remember it brain works, but if people do not try to memorize the most important parts, when they are not interested in thinking critically brain s tops working. Moreover, the Internet is full of many comments and reviews on the necessary topic and many people use them. It is easier to ask at Yahoo or use another service online where those who think may answer this question. This information is referred to. Unfortunately, the Internet gives people too much information. The intensive stream of information lowers human attention. It is a fact that when people consume too much information they do not need to, they stop paying much attention to it, their attention lowers and it leads to inability to remember information. Those facts which people have to remember may be found online, why should they memorize them?Advertising We will write a custom essay sample on Internet Rewires Our Brain specifically for you for only $16.05 $11/page Learn More Kurt Cagle says that all the changes in human activities lead to changes in human mind. When people learnt speaking their brain changed. The development of reading and writing also affected human mind. Now the Internet era has come and it is a big question whether it benefits human brain or harms it. According to the facts and research which has already been conducted, the Internet â€Å"kills† the skills people have been obtaining during many centuries. The innovations assist people and make their lives easier. However, they also prevent human brain from work which is a negative side. In conclusion, I would like to state that I agree with the article ‘As the Internet rewires our brains’ by Kurt Cagle. People stop learning. Getting more information, they do not see a necessity to remember it that prevents their brain from work. It is obvious that human live communication is important, but people do not tend to speak to each other eye to eye as it is easier to write a message. All these factors are upsetting as the destinations of many centuries are ruined. New generations would follow the examples of their parents and they would refuse to think. Thus, I suppose that in several centuries we will have to start learning writing and critical thinking as our ancestries did.

See the attachement and decide which question you are familiar with Essay

See the attachement and decide which question you are familiar with - Essay Example As stated by Lord Sainsbury, Parliamentary Under-Secretary of State at DTI, the purpose of the Act is to â€Å"to constantly update company law in response to changes in the way companies do business†1. According to Lord Sainsbury, the Act has four key objectives: It cannot be gainsaid that minority shareholders occupy a vulnerable and precarious position in the hierarchy of the corporate structure. The dilemma that of how one is to go about preserving their rights and granting them protections is akin to the dilemma that faces a democratic polity: while the will of the majority is a foremost consideration and indeed is the most equitable way to resolve disputes and frame policies, there is an equally compelling and equally valid need to have regard for the interests of those in the minority – marginalized sectors who face constant threat of being disenfranchised in a system founded on justice and fairness. The part of the Act that is most relevant to shareholder engagement is Part 11, which provides shareholders with, as stated in paragraph 480 of the Explanatory Notes, â€Å"a new procedure for bringing such an action which set down criteria for the court distilled from the Foss v Harbottle jurisprudence". 2 The Act essentially expands the existing derivative action, and allows shareholders to sue the directors for a wider range of breaches, namely in respect of an actual or proposed act or omission involving negligence, default, breach of duty or breach of trust. Another significant change is that a shareholder who has brought proceedings must apply to court for permission to continue the claim. The following criteria must be followed by the court in considering whether or not refuse permission are as follows: The Act also contains restrictive provisions on the issue of ratification by the majority. Members who are personally interested in the

Anti-Semitism in Indonesia Research Paper Example | Topics and Well Written Essays - 2500 words

Anti-Semitism in Indonesia - Research Paper Example In most Islamic countries, the anti-Semitic attitudes felt can be alluded to some underlying cause, but in Indonesia, the cause is just because of the country’s affiliation with Islam and the general dissatisfaction in the country. This paper will trace the history of anti-Semitism in Indonesia; give the relationship of the anti-Semitism with Islam and the factors that have contributed to the discrimination of minorities in the country. History of Jews in Indonesia According to Hadler (2004), after the discovery of raw materials and other resources in the 17th century by the Dutch, the development of the island was mainly helped by the Dutch Jews present then. Some of the earliest history indicates that the first Jewish settlement was first developed in the Sunda Island as early as 1850, and in that period, most of the Jews in the country were either of Dutch or German descent. These Jews lived primarily in Jakarta, Indonesia, and in that period, the first efforts were done to organize the Indonesian Jews into one community. However, these efforts failed, and the few families that lived there remained scattered. Later, in the early 1900s, arrivals of Jews from other countries like the Netherlands led to the formation of different Jewish centers in the country. As early as 1921, it is estimated that as many as 2,000 Jews lived in the main Jewish settlement or congregation in Surabaya. Most of these were originally the Baghdadi Jews who moved into the country. In these settlements, the Jews in then Indonesia were mainly traders or operated financial institutions in the country. After the Nazi scourge in the 1930s, more Jews arrived in Indonesia to escape Hitler’s war, but in the late 193os, the arrival of the Japanese

Japanese culture Essay Example | Topics and Well Written Essays - 1000 words - 1

Japanese culture - Essay Example They seek the support of supernatural powers for their rescue as well as for the solution of their difficulties. Thus, religion provides spiritual guidance and emotional relief to the humans. Being one of the most developed and cultivated countries of the contemporary world, the examining and exploration of ancient Japanese cultural traits and spiritual thought has always been a subject of great interest for the archaeologists, historians and anthropologists. However, researches find no solid records of the Japanese cult and culture in Paleolithic era; thus, either the indigenous Japanese of the Old Stone Age had perished away, or they had been invaded and killed by the outsiders during early Neolithic era. â€Å"Because no full skeletons have yet been found, it has been difficult for the archaeologists to make judgment about the racial character of the Old Stone Age Japanese.† (Varley 2000, 1) Since the Japanese maintained strong faith in Shinto belief during the first six ce nturies A.D., they used to seek spiritual inspiration from Kami, the main objects of worship according to the Shinto faith. Kami worship had been in vogue among the Japanese even under the Jomon and Yayoi dynasties, few centuries before the advent of both Christianity and Buddhism. Kami was not confined to one single object only; rather, it contained several natural phenomena including the Sun, which had always been a source of great inspiration and motivation for them. Thus, the earlier Japanese built shrines and temples of the Sun Goddess and used to seek her support for their worldly matters on the one hand, and for their spiritual uplift on the other. â€Å"The principal monument to the Sun Goddess is the Ise Shrine, which houses her image in the form of mirror the most precious object of the imperial regalia.† (Varley 2000, 17) The political establishment of the Japanese culture had also been laid on the foundation of their religious belief. Consequently, they considered their emperor as Deity, and there were no two opinions on this sensitive-most issue. Thus, the Japanese emperor was also one of the Kami objects according to Shinto belief. It is therefore the imperial Uji clan of Japan enjoyed the divine respect and status among the rest of Uji tribes. Consequently, the imperial Uji could select non-imperial Ujis as ministers even during sixth century A.D, and these appointed ministers were looked at with reverence provided they had been selected by the Kami. The ancient Japanese led very simple and barbarous life and maintained least familiarity with the tools; as a result, the invaders from the neighboring Asian regions overcame them and left indelible impact of their cult and culture on the Japanese. Hence, the Japanese had sought religious inspiration from the neighboring far eastern and south East Asian cultures. The Chinese civilization had been the most dominating one in this regards, and captured the spiritual structure of ancient Japan. T he findings reveal that the ancient Japanese were the followers of Shinto faith, which still prevails in the country. During pre-history to the first quarter of sixth century A.D., Shinto had been the central belief followed by Japanese, though basic customs and conventions of this period are unknown. The Shinto religion is now divided into different sects. â€Å"Shrine Shinto (Jinja Shinto) is the principle form, in existence from the beginning of Japanese history, through which others act. Folk Shinto (Minzoku Shinto) is a sub-string of this, centered on the veneration

What inferences can you draw from this passage What are the Assignment - 1

What inferences can you draw from this passage What are the implications - Assignment Example Job-fit refers to degree of which a particular applicant possesses knowledge, skills and abilities to perform the job he/she has applied for. For example an organization has a vacant position of marketing manager and the organization wants the applicant to have an aggressive approach towards work and the organization expects the incumbent to control his emotions while making any decisions. While hiring the marketing manager, the organization can carry out the Big Five Personality Test. This will help in shortlisting candidates who score high on the trait of conscientiousness and are highly emotionally stable. The organization can select one of the candidates from the shortlisted ones in compliance with the required traits. This will help in ensuring that the marketing manager is ready to work all the time and is ready to accept new challenges and does not make decisions based on emotions and rather make rational

Approaches to Research Essay Example | Topics and Well Written Essays - 2500 words

Approaches to Research - Essay Example But the challenge to food processors is really conducting what is called the byproduct development work. To this end there is no clear delineation that exists which describes main components for an effective byproduct development program. This proposal looks at the best strategic methodology that could assist in filling this void. It looks into ways of quantifying, identifying, developing, characterizing, optimizing, analyzing and modeling the waste stream of interest (Dalzell, 2000). The approach to byproduct development gives an inclusive strategy that can be used to more effectively manage industrial food waste. Remember that this methodology is not only applicable to food processing operations, but any industrial or manufacturing firm could benefit from instituting the formal components to be recommended. Hence if the various methodologies are implemented by manufacturers, this would increase the probability of meeting the goals of industrial ecology which are the developing and operating sustainable systems. Justification It will be realized that cost cutting programs in the industry rely heavily on lowering labor costs but, any major category of spending provides an opportunities for cost savings in industry. One of the areas that are over-looked is the area waste management. It is a common knowledge that Waste removal costs are always rising landfills all across the world are nearing the end of their lifespan. Again take note that recycling is getting more complicated and expensive and note forgetting the rising fuel costs which aren't borne by the waste haulers but which are simply passed on to the customers (Dalzell, 2000). Universally there exist many different waste management solutions available for the food manufacturing industry but it is not good to wait for the waste hauling companies to discuss them because these commercial waste hauling and recycling firms have a direct financial disincentive towards assisting food manufacturers to reduce the volume of waste and the costs associated to disposal. Remember that waste disposal is at times seen as an uncomplicated process in that workers collect and sort trash from recycling and then run loads to the dumpster several number of times per day or shift. This waste is collected by a contracted waste hauler at scheduled times and hours. But, industry owners, maintenance, directors managers and operations personnel have knowledge. Hence according to them waste management can be a major nuisance which poses issues that impact on efficiency, safety, floor space available, and also employee morale when excess waste accumulates. Furthermore, the production demands keep on varying while pick up charges remain the constant whether the dumpster is full or not. Take note that research indicates that up to 80% of a full dumpster is air space which means that 80 cents of each dollar that is spent on waste collecting services is literally thrown away. However, there are ways to improve waste handling in the food manufacturing industry to the extent that it not only leads to reduced costs but also enhances operations. Those responsible for making the waste process more efficient and cost effective are familiar with the various options that have been available for the past few

What inferences can you draw from this passage What are the Assignment - 1

What inferences can you draw from this passage What are the implications - Assignment Example Job-fit refers to degree of which a particular applicant possesses knowledge, skills and abilities to perform the job he/she has applied for. For example an organization has a vacant position of marketing manager and the organization wants the applicant to have an aggressive approach towards work and the organization expects the incumbent to control his emotions while making any decisions. While hiring the marketing manager, the organization can carry out the Big Five Personality Test. This will help in shortlisting candidates who score high on the trait of conscientiousness and are highly emotionally stable. The organization can select one of the candidates from the shortlisted ones in compliance with the required traits. This will help in ensuring that the marketing manager is ready to work all the time and is ready to accept new challenges and does not make decisions based on emotions and rather make rational

Fad diets Research Paper Example | Topics and Well Written Essays - 1000 words

Fad diets - Research Paper Example (Dr.Gandhi, 1994 p90) In the words of Merriam Webster, a fad diet is a diet that is followed for a time with exaggerated zeal. Its popularity spreads fast and is widely used but just for a short time within which its popularity comes to an abrupt end. This is because the diet so religiously followed does not work and fails terribly. (Flynn, 2006 p224) Fad diets often fly in the face of sound medical and nutritional research. These diets fail to provide the nutrients needed by our bodies to function. The world health organization, the American heart association and the American dietetic association among other health organizations strongly oppose the use of fad diets because they put our health at risk. (Mariana, 2004 P7) It is a three phase diet in which the first phase involves restriction to intake of fruit, bread, pasta, potatoes and baked goods. The second phase requires the dieter to add good carbs back to the diet while the third stage involves eating anything in moderation. (Healing self and spirit, p5) Dr. A.T.W Simeons propagated the idea of HCG diet in 1950’s.Hcg stands for Human Chorionic Gonadotropin normally found in the urine of pregnant women. It can be used as an obese treatment. Dr Simeon suggested that it could be used for weight loss if taken with calorie diet that is very low. Initially, the HCG diet was available as HCG injection, but later was found in the forms of gels, drops, powder and pills.HCG has become popular over time due to its affectivity and hassle-freeness as it helps people loss one calorie per day if used with very low calorie diets. Dr. Simeon purports that the diet does not have side effects can be used by anyone above 16 years without doctor’s prescription and guarantees one to live a normal life with no trouble while at it. He further says that it gives the dieter a fresh and younger look. (www.hcgdietdrops.org) The latest weight loss trend in Hollywood is the baby food diet which has

Article Critique Genetically Modified Food Essay Example for Free

Article Critique Genetically Modified Food Essay The article by Amin, Jahi and Nor was conducted in Malaysia to find out the stakeholders attitude to genetically modified foods and medicine (1). In particular, the investigators were interested to know the attitude towards GM insulin/medicine, GM palm oil and GM soybean. They designed the study as a survey with 1017 respondents. They found that the Malaysian stakeholders are cautious about the genetically modified foods. They agreed that genetically modified foods have perceived benefits but at the same time they were concerned about the moral aspects and risks associated with the GM Foods. A closer analysis revealed difference stakeholders attitudes towards GM foods. Title The title â€Å"stakeholders attitude to genetically modified foods and medicine† was precise and clearly thought out. Readers are well informed of what to expect as they engage with the study findings. However, the title missed on the study area. A good title must inform readers where the study is conducted. Abstract The researchers adopted non structure abstract. They were able to point out the background leading to the study, the purpose of survey, research approaches they used trough the study and the findings. With regard to this they managed to give a brief overview of the research Jones 2 and further letting readers know what their study entailed and what they found out. A structured abstract would have been more desirable as it enlists each of the study sections. However, depending with the journal requirements and authors’ interests they preferred non structured abstract to one that is structured. Purpose of the Study The investigators clearly pointed out the aim of the study. They assessed and compared the attitudes of the Malaysian stakeholders living in the Klang Valley towards genetically modified insulin, palm oil and soybeans. This was influenced by the findings from the other studies. For instance, other studies revealed that the advancement in technology led to increased production of GM Foods. In addition, they found that biotechnology is one of the five major technologies that are planned to speed industrialization in Malaysia. However, owing to the divisive debate on genetically modified foods, the researchers saw the need for this study. Therefore, it has clear cut intent of telling where Malaysians attitudes leans and what measures should be put in place to better their attitude. Research Approaches The investigators adopted a well defined research approach. They designed the study as a survey which was conducted from June, 2004 to February, 2005. The sample size was 107 respondents above 18 years. They were selected through stratification sampling which enabled the generalization of the findings and minimized biased that could result from sample selection. In addition, they collected the data through administering questionnaire and ensured that reliability and validity of the study are all accounted for. However, the researchers did not tell the readers how they met the ethical principles, especially principles of ethics of beneficence and Jones 3 justice. They didn’t point out whether they consulted any ethical institution or whether they sought consent before recruiting the respondents. Results The study findings were consistent with the objective. The findings centered on six dimensions of the stakeholders attitudes including moral concerns, perceived benefits, familiarity, encouragement, risk acceptance and perceived risks. From the findings it was clear that majority of the stakeholders were not familiar with the three GM products. It was more surprising when the findings indicated that biology students were more familiar with the GM palm oil and GM soybeans than religious scholars. The findings further established that stakeholders are moderately concerned with the moral aspects of the GM products, moderately perceive the products as risky and moderately perceive the GM products as beneficial. All the same they encouraged the use of the three products, with most stakeholders supportive of GM palm oil. These findings were consistent with the other studies. For instance, in China, study by Zhang et al. (19) indicated that consumers were not familiar with GM products yet domestic consumption of GM soybeans was about 18% of the interviewees that were consuming soybeans. In addition, the findings were consistent with earlier studies by ISAAA-UIUC (14-15) which found that Asians accept GM foods but at the same acknowledge the risks they pose to health. Based on these consistencies, the study met the rigor of trustworthiness, applicability and reliability. The conclusions were drawn from the study. The investigators concluded that the Malaysian stakeholders’ attitude on GM products was cautious. Indeed, this is in tandem with the findings that the stakeholders moderately perceive the GM products as both beneficial and Jones 4 detrimental to health. In addition the implications of the study were reported in the conclusion. They noted that the biotechnologists should assess the moral aspects, risks and benefits of the GM foods and thereafter engage the public on acceptance of the products before considering commercialization of the products. However, the researcher failed to point out the limitations of the study as well as the areas that need further research. Work Cited Amin, Latifah; Jahi, Jamaluddin and Nor Abd. â€Å"Stakeholders attitude to GM foods and medicine. The Scientific World Journal. 2013. Jones 5 International Service for the Acquisition of Agri-biotech Applications (ISAAA) and University of Illinois at Urbana Champaign (UIUC), â€Å"The social and cultural dimensions of agricultural biotechnology in Southeast Asia: public understanding, perceptions, and attitudes towards biotechnology in Phillipines†. ISAAA. Publications. Zhang, Xi; Huang, Jin; Qiu, Ha and Huang, Zheng. â€Å"A consumer segmentation study with regards to genetically modified food in urban China†. Food Policy. 35:5. 2010.

The Chevrolet Case Study In India Marketing Essay

The Chevrolet Case Study In India Marketing Essay Introduction: Marketing is an integrated interactive methodology of planning, processing and practising the entire chain of advertising, awareness, pricing, promotion, distribution and selling of any product or services serving the individual and organizational objectives of client satisfaction and profit maximization. Web or online marketing is the phenomenon of establishing and perpetuating consumer relationships through internet branding, awareness building and selling in order to encourage and expedite exchange of merchandisable views, commodities and services for mutual advantage. [Source: Imber, Jane and Betsy-Ann Toffler. 2000. Dictionary of Marketing Terms. 3rd ed. Barrons Business Dictionaries] To implement a successful marketing case study it is necessary to winnow all information to strategize and integrate the various marketing management steps taken to derive the solution as enlisted below: a background and introduction to acquaint with the marketing prospects circumstantial scrutiny about the product marketed or service rendered elaborative analysis of the marketing action plans adapted absolute affirmations to substantiate the case study and information [Clemes, Michael D. (2002) p.35] The marketing case study illustrated here is the first hand experience of the writer while working in middle management team of Chevrolet group of General Motors in India successfully strategizing the brand even through web marketing in midst of the companys uncertainties and global recession. Background and the Chevrolet Case Study in India: The global economic recession and probable bankruptcy of General Motors urged the US Government to formulate the Bail out Policy by the White House under the able and diplomatic administration of the United States President Mr. Barack Obama thus reinstating the companys progress and popularity and saving it from the present recession which has affected its other competitors hugely. This case study accounts the direct experience while actively working in India amongst the aggressive marketing team of GMs Chevrolet pioneering marketing and web marketing strategies to attain market leadership through ingenious brand awareness intelligently programmed in line with the vision and values thus steering them successfully in face of global economic melt down. General Motors considered as the colossus of American capitalism has become synonymous with the American lifestyle showering warmth of living in opulence. Moreover, the recent plans and strategies of General Motors to revive the company concentrates focus on their four brands, namely, Chevrolet, Cadillac, Buick and GMC. GM vis-Ã  -vis Chevrolet champions itself as a prestige brand targeting the affluent and aspiring community to position them amongst the renowned stature. Chevrolet additionally advocates brand image for the common corporate class familiarizing them with the brand which is well-acclaimed by the rich and the famous. Hence Chevrolet curves a class of its own synonymous with the prestige and the power of position. With the current fast forward lifestyles and the growing trend to attain social visibility especially in the emerging markets like India consumers generally cannot escape the incessant attraction of gaining conspicuous prominence in the community by possessin g prestige and luxury commodities like classy cars. Conspicuous Consumption depicts the consumers intention to exhibit prominence in affording luxury goods to attain social visibility (Piron, 2000, p.309). Displaying abundance, people who enjoys Conspicuous Consumption aims to achieve greater social distinction amongst the common (Wang and Chen, 2004). Conspicuous consumption in India is no longer confined to rich class merely, with easy communication finance accessibility at any point of time this affluence is desired amongst all income groups even the economically backward working class. In India the advertising, campaigning techniques adopted by General Motors are product-based group-targeted aiming at dynamic-branding strategies aiming at the flourishing corporate class branding especially through online audio visual marketing. The free test drive campaigns and extravagant road shows especially organized in India by Chevrolet at principle prospective points with propaganda of least maintenance cost for three years have instantaneously increased sales and immensely strengthened their market share. Niche luxury car section of Chevrolet also aims at targeting high and medium income groups in India through practising a more specialized privately customized publicity strategy through email or internet Invitation Only Marketing. Overall Chevrolets strategy in appealing the Common Working Man or locally termed as Aam Admi from diversified classes of income groups in India has proven to be so effective that Chevrolet has seen a sales boom in India even in the face of globa l recession, at the same time Chevrolet Spark and the Aveo U-VA have bagged the prestigious J.D. Power Asia-Pacific awards in addition to many other accolades in its bouquet. Chevrolet in India amidst the economic meltdown has proven to be the market leader through formulating innovative, decisive brand awareness aiming to glorify and transform lives of their loyal enthusiastic followers and prospects. In India, Chevrolet through its enterprising marketing, branding masterminding has conquered billions of loyal and prospective consumers paving enlightened path for flourishing historically important path-breaking strategies. Analysis of Internal and External Issues: The consumers behaviour can be broadly studied under cognitive, affective and normative determinants depending on the approach, preference, prejudice, perception and conspicuous consumption of the existent community. The purchasing graph in automobile industry is always an exception. Though the car prices are in decreasing mode in accordance to Indias vision for her citizens to own at least one car per person, yet the possession of car in emerging countries like India is still a luxury capital purchase. All the above affecting consumer behaviours vary with time due to financial condition, age, gender, educational background and lifestyle which induce two reactions, namely, the rational attitude and the experienced outlook. While purchasing luxury goods like cars in India, consumer acquires in-depth knowledge of the market and the company offerings rationally analysing and evaluating all information. According to Kotler, Armstrong, Saunders and Wong (1999), in addition to the cultural phenomenon, there are social, personal and psychological aspects which govern the purchasing power of the people. Across India, the globalization has ushered in an open door market and economic boom leading to easily accessible information, technological advancements, communication systems, international social networks these global trends enormously influence both the markets and the consumers (Borg, 1996). Following the Maslows Hierarchy of Needs, to analyse and evolve the human psychological factors configuring and constituting their needs and motivations the determinants are categorized into five classifications in a pyramid such as the lowest level shows physiological demand to appease basic hunger and thirst, the second level arouses an individual to look for safety and security, the third level pacifies an individuals desire for social belonging, the fourth level influences the person to q uench his esteem to attain social status and finally the fifth level inspires to achieve self-actualization accomplishing ones ultimate potential and independence. In developing countries like India significant determinants exist for the increasing demands of high involvement products like automobiles. India being the second most populated country has emerged as one of the most preferred nations by foreign multinational investors in automobile sector like Chevrolet of General Motors- mostly attracted due to the huge demand naturally created by Indias growing population through the extensive expanse of qualitative talent and competitive labour pool available. Principal credit of publicizing and popularizing of Chevrolets vast Indian expansion is contributed by the creatively sophisticated advertising market especially the web advertising and marketing strategies which has not only inspired its very own Indian population but also attracted the audience worldwide. The secret formula be hind Chevrolets marketing success in India dwells upon communication and the extent to which a consumer recognizes and recalls a brand. In this context it is appropriate to quote Aaker (1991, p 63), A name is like a special file folder in the mind which can be filled with name-related facts and feelings. Without such a file readily accessible in memory, the facts and feelings become misfiled, and cannot be readily accessed when needed. Accordingly it depends on the Levels of Awareness as illustrated below: (Source: Aaker; 1991, p 62) Unaware of Brand->Brand Recognition->Brand Recall->Top of Mind A direct extraction from the Summer Internship Report on Role of Advertising in Brand Communication through Television Media submitted by Sumantra Ray (A0102207185) of Amity University Uttar Pradesh the following useful information can be considered: The above graph shows the number of people who have given the corresponding ranks to the mediums according to the time devoted. The total is calculated by adding up the product of the number of people and corresponding ranks. [Example for television: it is (1X35) + (2X30) + (3X26) + (4X9) =209] The medium getting the lowest score is one getting the highest average rank. Hence the ranks are: 1- Television, 2 internet, 3 radio, 4- print. Next probing deep into the impact of the electronic media rising amongst which is the internet advertising and its influence on auto-sales in India, the following extracted international statistics can be cited and then Indian variables be derived with present research data as explained below: [The above tabular graphical data directly extracted from the source Ong, Jessica (April 21st, 2009) Archive for Advertising Effectiveness, Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites [online] (Cited 4 February 2010) Available from: http://blog.compete.com/topics/advertising-effectiveness/page/2/] [The above pie-chart graphical data directly extracted from the source Coad, Chris(March 3rd, 2009 ) Hyundai (pronounced like Sunday) Accelerates into 2009, [online] (Cited 4 February 2010) Available from: http://blog.compete.com/2009/03/03/hyundai-assurance-sales-increase/ ] In India as per the scrutiny conducted the internet is generally browsed by the younger generation and the corporate class, and it is also seen that while purchasing a brand new first hand car people most often do visit websites and collect feedbacks or news updates from the internet in addition to the conventional method verbal consultation with friends and relatives. But in the current scenario with the rewarding publicity awareness created in India by the social networking sites like Facebook, Twitter, etc even amongst the oldest generations, political leaders, celebrities, public figures that the common mass in India are transforming more or less as net savvy and net dependent while finalizing on the high involvement purchase and the older generations, conservative classes or house-wives as well are now consulting the internet rather than discuss out with friends and relatives. Thus for the internet users advertisements do play a central conclusive role in aiding them to take the ir decisions. The creative agencies in India are not only involved in advertising in the conventional methods they are always inventive in venturing into innovative vistas like arranging for symposium, conferences or just meeting points to interact the advertisers with the prospective consumers and spread the global views for a promising prospective and prosperous future. Search engine Optimization, Pay per click, Invitation Only Marketing and Exclusivity advertising strategies are all implemented to establish as a successful brand intelligently utilizing the web marketing effectively. The advertisements of automobile sectors in this passing phase of global economic recession are also targeted to reinstate and reinforce the renewed presence of the auto brands and proclaim the word of assurances for their stable support and thus honouring their brand loyalties with perpetual guaranteed services. This is evident in the extracted instance of press release of a credibility reassurance c ampaign related to the General Motorss US Bankruptcy case in which GMs President and Managing Director (India) Mr. Carl Sym is featured as rightfully justified: Piyush Rathi, business director, Quasar Media, the digital agency which has conceptualised the campaign, tells afaqs!, It is an assurance-building campaign, aimed at informing consumers that India and the US are two separate operations of GM. And the Indian arm is debt-free and self- sufficient and consumers will continue to get after-sales services. [Kapil Ohri (June 03, 2009) Digital reassurance by GM India, New Delhi, http://digital.afaqs.com/perl/digital/news/story.html?sid=24156] This induced the big honchos in the auto industry like Chevrolet to invest in the enormously prospective emerging market of India as evidenced in the Chevrolet Aveo U-VAs Bada Dil. Badi Car ad of Bollywood star Saif Ali Khan depicting through online advertisements and electronic campaigns the friendly responsible Indian common man popularized as Aam Admi which at once wins the hearts of millions of Indians. (http://www.prdomain.com/companies/G/GeneralMotors/newsreleases/20066733214.htm) Broadly there are four interdependent perspectives to collectively contribute towards giving the product its brand essence, namely, product, people-organization, product-personality and signature-symbol all the factors together have proven to be a revolutionary hit even in the case of web marketing for the Chevrolet brand in India. Web Marketing Action Plans Behind the Success Story: The Web Marketing Strategy implemented in this case is illustrated below: FRAME MARKET OPPORTUNITY FORMULATE MARKET STRATEGY DESIGN CUSTOMER EXPERIENCE CRAFT CUSTOMER INTERFACE DESIGN MARKETING PROGRAM LEVERAGE CUSTOMER INFORMATION THROUGH TECHNOLOGY EVALUATE The Web Activities of Consumers are enlisted below (Source: Advertising Age, Digital Marketing Fact Book 2007): Activity Internet Users Used e-mail 70.5% Got Latest News 40.2 Made Purchase, Personal 34.2 Paid Bills 30.7 Used Instant Messenger 26.8 Got Financial Info 24.8 Got Sports News/Info 23.8 Played Games 22.4 Made Travel Plans 19.8 Got Medical Info 17.4 Download Music 15.7 Visit TV Website 14.1 Tracked Investments 13.2 Got Real Estate Info 12.3 Looked For Job 12.1 Watched Video 11.4 Listened Radio 10.9 Made Purchase, Business 10.7 Got Info for Car Buy 10 Visit Blogs 6.7 In marketing of high involvement purchase like cars in India, informative web advertisements through public sharing of the sensational package, affordable prices, vehicular features, outstanding mileage, spare-parts accessibility, world-class presence are proven to be the focus of attraction in communication strategies as successfully illustrated by Chevrolet in its powerful persuasion of forceful advertisements as evidenced in Saif Ali Khan playing the brand ambassador. In India, with rising fuel costs and thinking green becoming buzz words amongst people; Chevrolet of General Motors has progressed immensely with innovations exclusive in fuel efficient and environmental-friendly cars of world standard. The Brand Awareness strategies of Chevrolet are a grand success on adopting the following steps as advocated by Aaker (1991): Be different, Memorable: To differentiate amidst the competitive market, Chevrolet manifests outstanding, sensational, attention-pulling successful web campaigns and e-ads to attract the exclusive consumer community. Classy, hyped ramp walks during new series launch with cocktail celebrations in grand presence of dignitaries and celebrities are added crowd-pulling sensations practised universally in India by the automobile giant brand Chevrolet which are all posted in the websites and internet advertisements to attract buyers. Involve a slogan or jingle: To augment the effect of visual practical impact of the brand, the witty attractive slogan in Chevrolet ads has achieved unimaginable popularity since the most successful innovative pioneering one-liner captivates a million hearts as in Bada Dil. Badi Car meaning Big Heart. Big Car. Symbol Exposure: Popularizing of Chevrolets unique attractive golden cross symbol has further magnetized the consumers and pulled the brand from its grass root level to the current acclaimed glory the symbol sometimes be seen as ads at different news, informative and sports websites. Publicity: In this era of fast, speedy communications Chevrolets prime achievement in India dwells in advertising, especially in electronic and internet media, which are timely organized and strategized thus capturing millions and billions of consumers at a time. Event Sponsorship: The free test drive campaigns, extravagant road shows organized by Chevrolet in India at principle prospective points with propaganda of least maintenance cost for three years to attract the targeted mass of consumers have been highly successful in establishing the dominant effect of the brand values and ideology thus creating a recognition augmentation phenomenon which are widely advertised throughout the web. Consider brand extensions: Chevrolet is renowned in India to popularize its brand assets in trademark symbol to identify in a faster, broader horizon worldwide utilizing the internet since human memory recalls small symbolic visuals instantly and familiarize it with daily lifestyle. Using cues: The close to heart marketing package of Chevrolet in India targeting the youth, active working class, fashionable, classy yet loving and caring community is the supreme determinant, the first interaction or synergy point with the consumer. As the saying goes, The first impression is the last impression, hence during launch of the first brand communication through innovative emails and web campaigns, utmost consideration is inculcated for the brand appearance to be attractive and pervading the right message. Recall requires repetition: Chevrolet in India adopted continued marketing strategies to achieve the supreme recall senses in the minds of the consumers through repeated transmission via emails and e-advertisements or reminders through innovative style such as online sponsorships, events, competitions, rewards etc., to create an imagery of the brand in the subconscious mind of target consumers. To accomplish a top of mind recall, Chevrolet has implemented immense endeavour to be recapitulated, reiterated time and again to impact permanently in consumer minds to the extent that the brand loyalty inspires consumer to forgo his own desires in interest of the brand. The recall bonus: Reminders through regular e-promotions, publicities have created a strong fortification for the Chevrolet brand in India to take over its other competitors, to attain the vertex in market share through intelligent masterminding, hosts of hallmarks and repetitive net broadcasts with consequent online market surveys and positive promotions fetching an added bonus and dividend in the long run. Chevrolet in India goes to such great extent to embolden and energize their existing as well as prospective customers by treating them with emails, e-greetings, e-cards, gifts and flowers at very special moments of life such as birthdays, weddings, marriage anniversaries, and all the delightful events that make the occasion ever more memorable. This makes Chevrolet truly global, distinctive and exceptional. Thus the international brand Chevrolet implements dynamic online strategies to inspire brand loyalties amongst their diversified classes of consumers with varied preferences in India. Strategizing brand equity of Chevrolet in India has proven to be an indispensable factor to gauge market dominance, and consumer appreciation and loyalty equating with the charisma and values the brand endorses. According to Aaker (1992, p 17) brand equity can be measured under five dimensions, namely, Brand Loyalty, Brand Cognizance, Brand Quality, Brand Association and Brand Assets. India being an emerging nation, its people aspires and is influenced by the prosperous epitome of capitalism exhibited by the United States of America. General Motors is esteemed to be the titan brand upholding all the values and virtues of American capitalism and experiencing changeover under the visionary leadership of the dynamic and charismatic US President Mr. Barack Obama to revitalize, reincarnate and reinstate it to its hallowed glory. This perceived quality creates a halo effect to strengthen life-time association of the consumer with the brand despite its premium pricing thus spreading the goodwill for the brand through word of mouth advocacy, enhancing the brand equity, hence adding to cash flow appreciation and increased revenue generation of the company in India. Further, since they are exclusive in nature, their marketing and advertising also needs to be unique and limited to a few of the affluent and exclusivity conscious segment. This demands that the marketing and advertising events be planned and executed minutely to maintain an aura of exclusivity which is achieved through Invitation Only Marketing strategies adopted by Chevrolet for its prospective customers. In other words, it can be seen as the highest level of service offered to make the customer feel the differentiation in products as well as service. Hence, it requires a strategic plan for the marketing event to be a success which evolves a concept where consumers are indulged to think of a product as being in scarcity due to the high demand and hence inspires them to desire to own the product. This brand alliance inspires amongst closely networked online consumers to invest in an authenticated quality and name, and also motivates them to share information amongst their close associates which not only elevates the value but also curtails expenditure on additional advertisements and publicity campaigns. Web Marketing Activities and Life Cycle: Firms have realized the importance of the right tools for promoting their events and their products to the niche segment and note that it has to be subtle. Bohdanowicz and Clamp (1994) note that for the upcoming niche industry, the efficiency both the short-term and long-term marketing plans increases with the use of Information Technology and without it marketing becomes product-cantered (pp 151,152). Since any established brands as well as luxury items, relies on customer loyalty which in turn depends on referrals and invitation-only concept, inefficiency in using Information Technology can hamper the efforts of marketing. TRAFFIC BROWSERS PROSPECTIVE CONSUMERS BUYERS LOYAL CONSUMERS KEY IDENTIFIERS IN WEB MARKETING: WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA MARKETING PAY PER CLICK ADVERTISING EMAIL MARKETING MOBILE ACCESS TARGET SLOPE Here, it is to be noted that although the two kinds of customer base in the industry form the major segment, the small percent of networking activists can be considered to promote the products at a faster rate by the use of Information Technology and further, this small but important customer base called Initiators have the potential to trigger sales as they are found to be more active users of Information Technology along with being the patrons for a number of exclusive products (Hardie, n.d.). Also, this segment, as they are called initiators, is true to the name and can be tapped and relied on to initiate the further sales and also attracts a more loyal customer base. Here, it should be noted that a closely networked customer base can be easy to reach and sustain than attracting a non-communicating customer base. However, it is to be noted that there is the risk of losing out on competition should the service disappoint the closely knit group. This would mean losing out on a large mass at one time. Hence, there needs to be a continuous effort to market web branding of products to the niche segment. With the exclusive products marketed to the niche segment, the pricing is also kept high and although this is limited to a small segment, is growing due to the increasing number of brand conscious segment with their increasing incomes and identity needs. This also requires innovative ways of marketing to all prospective segments which necessitates the cause for an exclusivity which in turn is accentuated by the trend of by-invitation-only marketing strategy. It is also observed that there is an online presence for these companies and the exclusive customers for the exclusive products usually are invited or more often seek to be invited to special and exclusive marketing events for these brands. Further, it is noted that social networking has added to the success of this by-invitation-only marketing concept. It is seen that Gmail is the first one to experiment online marketing for some of its VIP customers (Cornes, 2007). Source: Advertising Age, Digital Marketing Fact Book 2007, eMarketer Feb. 07 projections against IAB/PriceWaterhouseCoopers data for which the last fully measured year was 2005. [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] In web marketing due to its global presence since price cannot be a constraint in marketing these goods, it can be seen as a way to introduce new products based on the feedback from the customers. This is also a good way to keep in business and evolve. Special online advertisements of events such as fashion weeks, charity shows, are also a trend among the affluent. Further, it is observed that companies use the services of a third-party advertising agent or Public Relations (PR) agent to manage also, a Push-Pull strategy is being adopted for marketing of luxury goods (Hines Bruce, 2007, p 146). However, with the use of Information Technology, the World Wide Web (WWW) and the intranet have enabled a pull process to the distribution of data as opposed to the push process (Yeoman, Robertson, 2004, p 99). Another marketing strategy for luxury goods is sample sales which are also by invitation only. As Sherman observes, the Web is an important tool for such marketing and there are a numb er of online channels that arrange invitation only sales where often the membership is free and customers can request to be invited (2008). Thus through web marketing the prime focal points are the aspects of offering exclusive products, enhanced customer service, mix of marketing strategies both intensive and extensive online presence, use of efficient tools for communication and push-pull strategies, organized monitoring and feedback system amongst others. Pay Per Click Advertising Campaign: Pay per click is an intelligently engineered advertising tool where web-hosts are sponsored by the advertisers every time the web-visitors click on the advertisements thus promoted mostly by the search engine overtures, as in the case of Googles AdWords Select, AOL Search and many more. It is sometimes seemingly advantageous than the SEO campaigns due to its operational simplicity since also the websites need not be customized without any specialized expertise and much faster in use. However the disadvantages are evident in generalization of positioning and hence lowering of existent importance, sometimes rampant competition can make the entire affair highly expensive and further if not effectively identified the visitor worth the entire process can also pose as utter loss. To accentuate this campaign it is imperative to evaluate visitor worth on dividing the profit by the visitor numbers for the specified time period. Further selection of appropriate key phrases, relevant and useful descriptions, and finally regular insight and monitoring is absolutely essential in such cases. The best advantage of PPC is that it can reach enormous amount of targeted visitors in little time. Conclusion and Managerial Recommendations: The web marketing lifecycle thus conclusively commences with creating an online profile of the organization globally advertised through a skilfully and strategically designed website. Then marketing strategies are farmed, formulated and focused in order to build an online campaign with the help of search engine optimization such that the most popular keywords are identified to impart frequent visibility of the website and hence the organization to any online users. Then branding and further marketing is pursued through varied social media networks and pay per click activities further popularizes the vision and mission of the organization through frequent web users who exchange information, ideas, news and views through the net. Email marketing and web-to-mobile connectivity can further commercialize the entire process and impart it as an exclusive affair thus enhancing the return on investment on a steady growth. Further to sustain this productivity one must have a customized report formulation, regular identification of the best sales leads, evaluation testing and tweaking of the most popular pages, positive transformation of prospective customers, sustenance and perpetuation of loyal consumers, online promotions sponsorships campaigns and competitions, regular checking of site-conversion site-performance and market-return, insightful reports with comparative corporate analysis and intelligence for further improvement at every stages of development. Hence such unconventional attractive, larger than life tradition made innovative, avant-garde at the same time classic and eternal by touching hearts of millions of consumers from every walks of life is the true success secret of the global branding and web marketing.